The short answer
B2B sales data tools use five pricing models: per seat (Apollo, Lusha, Kaspr, Sales Navigator), per account with unlimited users (Hunter, Leadfeeder), per identified company (Leadinfo, Salesfeed, Albacross, Snitcher), per credit or action (Clay), and quote-only (Cognism, ZoomInfo, Lead Forensics). Entry prices published on the vendors' own pages run from free plans at Apollo, Lusha, Kaspr, Hunter, Leadfeeder and Clay, through roughly 30 to 80 euros or dollars a month for most self-serve tools, to 735 euros a year for Companyweb and contracts reported around 15,000 dollars a year and up for ZoomInfo. The table below lists more than twenty tools with their published entry price, and links to our detailed pricing page where we have one.
Every price was read on the vendor's own website on 30 September 2026, unless marked otherwise. Bizzy is in the list; read its line with that in mind.
Contact data and prospecting
Tool | Pricing model | Entry price as published | Free plan or trial |
|---|---|---|---|
Per seat, credits | 49 dollars per seat per month, billed yearly | Free plan, 75 credits a month | |
Per seat, credits | 37.45 dollars per month, billed yearly | Free plan, 40 credits a month | |
Per user, credits | 45 euros per user per month, billed yearly (59 monthly) | Free plan | |
Quote, 5 seats included | Not published | Free sample of 25 leads | |
Quote, licences and credits | Not published; third-party reports from about 15,000 dollars a year | Community Edition, paid with your data | |
Per account, credits | 34 euros per month, billed yearly | Free plan, 50 credits a month | |
Snov.io | Per account, credits | 39 dollars per month | Not checked |
Dropcontact | Credits, pay on success | 59 euros per month | Not checked |
Per seat | Core about 1,089 euros a year or 121 euros a month, excl. VAT | Free trial for eligible members |
Enrichment and workflow
Tool | Pricing model | Entry price as published | Free plan or trial |
|---|---|---|---|
Data Credits and Actions, unlimited seats | 167 dollars per month, billed yearly (185 monthly) | Free plan | |
Persana AI | Credits | 68 dollars per month, billed yearly | Free plan |
Freckle | Credits | From 99 dollars per month | Free plan |
Website visitor identification
Tool | Pricing model | Entry price as published | Free plan or trial |
|---|---|---|---|
Per identified company, 3 users on Starter | 69 euros per month, billed yearly | 14 days | |
Per identified company and credits, unlimited users | 79 euros per month, billed yearly | Free plan, 100 companies a month | |
Per identified company, unlimited users | 58 euros per month, billed yearly | 30 days | |
Albacross | Per identified company | 59 euros per month, billed yearly | 14 days |
Snitcher | Per identified company, unlimited users | From 49 a month, billed yearly | 14 days |
Lead Forensics | Quote, based on your traffic | Not published | After a demo |
Belgian company data and APIs
Tool | Pricing model | Entry price as published | Free plan or trial |
|---|---|---|---|
Per account, yearly | 735 euros a year, excl. VAT | 7 days | |
Per login, yearly, plus exports | 300 euros a year | 24-hour test login | |
Data.be | Profile quotas | 19 euros per month, billed yearly, excl. VAT | Free registration |
CompanyData | Credits | 34 euros per month, billed yearly | 7 days |
Qantara | Plans plus lead credits | Prospecting plan 59 euros per month, excl. VAT | Free plan |
Per request package | 50 euros per 2,000 requests | Free test account; KBO Open Data free | |
Plans (CORE, BOOST, SCALE) | Not published | Free start, no credit card |
Sources: each vendor's pricing page, 30 September 2026; Companyweb, Trends Top, Data.be, CompanyData and Qantara from our Belgian provider comparison, read the same day. Snitcher shows its price in dollars in the page title and in euros in the table.
The five pricing models, and what to check
Per seat. Cost grows with headcount. Check minimum seats (Apollo's Organization plan needs three, Cognism packages include five) and whether admins count.
Per account. One price for the whole team (Hunter, Leadfeeder, Salesfeed Professional). Check the limits that replace seats: credits, mailboxes or identified companies.
Per identified company. Visitor tools charge by the number of companies they recognise each month. Check the band you land in during your busiest month, not your average.
Per credit or action. Check what one credit buys: a phone number costs 8 credits at Apollo, 5 at Lusha. Check whether unused credits roll over; at Apollo they do not, at Clay they partly do.
Quote-only. Ask for the renewal terms in writing. ZoomInfo and Cognism contracts run for a fixed term, and buyer sites report long notice periods before automatic renewal.
Four things that change the real price
Currency and VAT. Apollo, Lusha and Clay price in dollars; most European tools in euros, usually excluding VAT, which some pages do not state at all.
Annual versus monthly. Annual billing saves 10 to 30%, but ties you in for the year; check the notice period, often 30 days before renewal.
Refunds. Hunter, Apollo and Clay state that fees are non-refundable when you cancel.
Coverage. A cheap tool that does not know your market costs more in wasted time. For Belgian prospects, test a sample of your own accounts, including small companies, before you buy.
Frequently asked questions
What is the cheapest B2B data tool? Several have free plans: Apollo, Lusha, Kaspr, Hunter, Leadfeeder and Clay. Among paid entry plans, Hunter starts at 34 euros a month, Lusha at 37.45 dollars and Apollo at 49 dollars per seat, all on annual billing.
Which B2B data tools do not publish prices? Cognism, ZoomInfo and Lead Forensics sell by quote only. Bizzy has a free start and does not publish prices for its paid plans.
What does B2B data cost in Belgium? From free (the public registers) to 19 euros a month (Data.be), 300 euros a year (Trends Top) and 735 euros a year (Companyweb), up to quote-only enterprise contracts. See the best B2B data providers in Belgium.
How much does website visitor identification cost? From free (Leadfeeder Lite, up to 100 companies a month) to about 58 to 79 euros a month for entry plans at Salesfeed, Albacross, Leadinfo and Leadfeeder, rising with the number of companies identified.
Photo: the gable of De Weereldt on the Oude Markt in Leuven, crowned by an Atlas figure, GFreihalter, CC BY-SA 3.0, via Wikimedia Commons