Leadfeeder pricing 2026 (formerly Dealfront): plans, credits and alternatives

The short answer

Leadfeeder has four plans. Lite is free: up to 100 identified companies a month, 7 days of history, 20 credits. Discover costs from 79 euros a month on annual billing (113 euros monthly) and identifies companies and syncs them to your CRM. Activate costs from 369 euros a month on annual billing (527 euros monthly) and adds contact details, intent filters and ad campaigns. Scale costs from 599 euros a month, annual billing only. Every plan has unlimited users; the price follows identified companies per month and, from Activate, the number of credits. Prices exclude VAT.

Dealfront no longer exists as a brand: on 24 March 2026 Dealfront became Leadfeeder again, and dealfront.com now redirects to leadfeeder.com. All prices below come from Leadfeeder's pricing page and terms, read on 30 September 2026. Bizzy itself offers visitor identification, powered by Snitcher; read our comparison with that in mind.

From Leadfeeder to Dealfront and back

Leadfeeder was founded in Finland in 2012 and merged in 2022 with Germany's Echobot from Karlsruhe; the combined company went on as Dealfront. In March 2026 it returned to the Leadfeeder name because, in its own words, it had "two brands, two narratives, and two websites". The products were renamed: visitor identification is now Web Visitors, the ads module Campaigns (formerly Promote), and the Dealfront API is now the Leadfeeder API. Contracts, pricing and support were unchanged, according to Leadfeeder (Leadfeeder).

What Leadfeeder costs

Per month, excluding VAT. Source: leadfeeder.com/pricing.

Discover per band (annual / monthly): up to 50 companies 79 / 113 euros, 51 to 100 companies 109 / 156 euros, 101 to 200 companies 139 / 199 euros, 201 to 400 companies 179 / 256 euros, 401 to 500 companies 249 / 356 euros, 501 to 1,000 companies 309 / 441 euros.

Activate prices on two axes: identified companies and credits. At 1,000 companies it runs from 369 euros (200 credits) to 499 euros (1,500 credits) a month on annual billing; at 4,000 companies from 579 to 729 euros. Scale runs from 599 euros (2,000 companies, 1,000 credits) to 2,089 euros (10,000 companies, 5,500 credits), annual only.

What are credits?

Identifying companies costs no credits. You spend credits to do something with an identified company: push it to your CRM, reveal a contact's email or phone, run a campaign. Top-ups come in blocks of 100 to 5,000; purchased credits stay valid for two years, plan credits no longer than the contract period. On an annual plan you get the credits in one go at the start of the year.

Contract and privacy

• Renewal. The contract renews automatically for a period as long as the last one. For terms of one year or longer, cancellation must arrive at least 30 days before the end, in writing. Price increases are capped at 5% a year (terms, February 2026).

• Privacy. Data is hosted and processed on AWS in Ireland; Leadfeeder is ISO 27001 and ISO 27701 certified and relies on legitimate interest.

• Data. Leadfeeder claims more than 60 million companies and 400 million verified contacts, and says it identifies up to 45% of visitors at company level.

• Reviews. Capterra shows 4.2 from 136 reviews (30 September 2026); reviewers name auto-renewal as a complaint.

Pipedrive's Web Visitors feature is powered by Leadfeeder; if you use Pipedrive, you may already have that basis.