The short answer
Pipedrive has four plans, priced per seat and excluding VAT. On annual billing a seat costs 14 euros a month on Lite, 39 on Growth, 59 on Premium and 79 on Ultimate; on monthly billing the same seats cost 24, 49, 79 and 99 euros. Premium is the first plan that includes LeadBooster, Smart Docs and Projects, which are paid add-ons on Lite and Growth. A team of five on Growth pays 2,340 euros a year on annual billing, or 2,940 euros on monthly billing. Every plan starts with a 14-day free trial without a credit card. Fees are paid in advance and are not refunded: a cancellation takes effect at the end of the month or year you already paid for. A Belgian company that enters a valid VAT number is not charged VAT by Pipedrive.
Prices below come from Pipedrive's own pricing page in euros, its terms of service and its help centre, read on 30 September 2026.
What Pipedrive costs per seat
Plan | Annual billing, per seat per month | One annual payment per seat | Monthly billing, per seat per month |
|---|---|---|---|
Lite | 14 euros | 168 euros | 24 euros |
Growth | 39 euros | 468 euros | 49 euros |
Premium | 59 euros | 708 euros | 79 euros |
Ultimate | 79 euros | 948 euros | 99 euros |
Source: pipedrive.com/en/pricing, all prices excluding VAT. Pipedrive advertises annual billing as saving up to 42%, which is the gap on Lite (14 against 24 euros). You pay for every seat on the subscription, whether or not a user is assigned to it, so remove unused seats before the renewal date.
The plan names are new. In 2025 Pipedrive replaced its five plans with four: Essential became Lite, Advanced became Growth, Professional and Power were merged into Premium, and Enterprise became Ultimate. Pricing guides that still mention Essential or Professional describe the old line-up.
What each plan adds
Plan | What it adds |
|---|---|
Lite | Leads, deals, contacts, calendar and pipeline in one place, AI-generated reports, spreadsheet import and more than 500 integrations |
Growth | Full email sync with Gmail or Outlook, bulk email with open and click tracking, workflow automations and email sequences, subscription revenue reports and forecasts, a meeting scheduler and a contact timeline |
Premium | LeadBooster for lead capture and routing, custom lead scoring and company enrichment (industry, size, revenue), AI email tools and shared team inboxes, quotes and contracts with e-signatures, Projects, and finer control over fields, reports and permissions |
Ultimate | Security rules and alerts (IP and time restrictions, password requirements), contact enrichment with email addresses and phone numbers, a sandbox account, phone support from 7:00 to 23:00 CET on weekdays, and partner discounts (20% on PandaDoc and CloudTalk, 15% on Surfe) |
Plans also carry usage limits, for example 2,500 active leads and deals per user on Lite and 5,000 on Growth. From Growth upwards you can buy top-ups instead of upgrading.
Add-ons and what Premium includes
Add-on | What it does | Entry price on Lite and Growth | Premium and Ultimate |
|---|---|---|---|
LeadBooster | Chatbot, live chat, web forms and Prospector, with 10 Prospector lead credits a month | From 32.50 euros a month | Included |
Smart Docs | Quotes, proposals and contracts filled from deal data, with e-signatures | From 32.50 euros a month | Included |
Projects | Post-sale tasks and delivery, priced per seat | From 16 euros a month | Included |
Campaigns | Email marketing, priced by number of subscribed contacts (1,000 to 50,000) | From 13.33 euros a month | Add-on on every plan |
Web Visitors | Shows which companies visit your website | From 41 euros a month | Add-on on every plan |
Entry prices as shown on the pricing page with annual billing selected, excluding VAT. Add-ons follow your plan's billing cycle and rise with volume. Campaigns has its own 21-day trial with up to 500 subscribers.
A worked example: a sales team of five
Five seats on | Per year, annual billing | Per year, monthly billing |
|---|---|---|
Lite | 840 euros | 1,440 euros |
Growth | 2,340 euros | 2,940 euros |
Premium | 3,540 euros | 4,740 euros |
Ultimate | 4,740 euros | 5,940 euros |
All amounts excluding VAT. The useful comparison is Growth with add-ons against Premium. Five Growth seats plus LeadBooster and Smart Docs at their entry prices come to 2,340 + 390 + 390 = 3,120 euros a year on annual billing. Add Projects for all five seats at 16 euros each and you reach 4,080 euros, more than the 3,540 euros that Premium costs with all three included. If you would buy two or more of those add-ons, Premium is usually the cheaper route. If you only need email sync, automations and sequences, Growth is enough.
VAT, invoices and payment
Prices exclude VAT. Pipedrive charges EU customers VAT at the rate of their member state unless a valid VAT number is provided. A Belgian company with a VAT number therefore gets an invoice without VAT and accounts for it under the reverse charge; without one, Belgian VAT at 21% is added.
Enter the VAT number before you pay. It goes in the billing details, and Pipedrive cannot add it retroactively to invoices already issued. How to check an EU VAT number explains how to validate one in VIES first.
Payment. Credit card and PayPal for everyone, and direct debit in Belgium and a number of other EU countries.
Trial, contract and cancellation
Trial. 14 days on any plan, full access, no credit card, and you can invite as many colleagues as you like. Prospector credits only come with a paid subscription. If you add no billing details, the account locks when the trial ends, and you can reactivate it within 60 days.
No commitment beyond the term. You choose monthly or annual billing; the subscription renews automatically for the same period, and fees are due in advance at each renewal.
Refunds. The terms say "All Fees are non-refundable." You can cancel at any time, but the cancellation takes effect at the end of the term you paid for, and an annual plan is not refunded pro rata.
Changing plans. An upgrade applies immediately and you pay the difference for the rest of the term. A downgrade or a seat reduction takes effect at the next renewal, with no refund of the difference.
Price changes. Pipedrive can change fees with at least one month's notice, applied from your next renewal date.
Contracting party and law. EU customers contract with Pipedrive OÜ, based in Tallinn, under Estonian law, with disputes settled by arbitration in Tallinn. After cancellation, Pipedrive deletes the account permanently after six months, so export your data first.
When Pipedrive is worth it, and when to look elsewhere
Pipedrive fits a team whose daily work is a pipeline: deals moving through stages, follow-ups, email sequences and a forecast at the end of the month. It is a sales CRM and not much else, which keeps it simple. How to run a sales pipeline covers the stages and the numbers to manage by.
Look at the alternatives when your needs go beyond the pipeline. HubSpot has a free CRM for up to two users and puts marketing and service tools on the same platform; for its paid seats and onboarding fees, see HubSpot Sales Hub pricing. Teamleader Focus combines the CRM with quotes, invoices and time tracking: see Teamleader Focus pricing. Odoo makes the CRM one app in a full ERP: see Odoo CRM pricing. For a side-by-side view, read choosing a CRM for a Belgian SME.
Getting clean Belgian company data into Pipedrive
Premium's enrichment adds general firmographics such as industry, size and revenue, but for Belgian accounts the fields that matter on an invoice or a credit decision are the enterprise number, the legal form and the legal status. Bizzy's Pipedrive integration pushes Belgian companies and contacts into Pipedrive with those fields from the KBO register and filed figures from the National Bank of Belgium, or completes the records you already have, and for each mapped field you choose whether Bizzy overwrites a value or only fills in what is missing. If you would rather work from a file first, enriching a CSV with company data shows how to prepare it and what to do with rows that do not match.
Frequently asked questions
How much does Pipedrive cost per user? Per seat per month, excluding VAT: 14 euros on Lite, 39 on Growth, 59 on Premium and 79 on Ultimate with annual billing, or 24, 49, 79 and 99 euros with monthly billing.
Is there a free version of Pipedrive? No. There is no free plan, but every plan comes with a 14-day free trial with full access and no credit card.
Does Pipedrive charge VAT to Belgian companies? Prices exclude VAT. If you enter a valid VAT number in your billing details, Pipedrive does not add VAT; without one, it charges Belgian VAT.
Can I get a refund if I cancel Pipedrive? No. Fees are non-refundable; a cancellation takes effect at the end of the month or year you already paid for, and you keep access until then.
Photo: the dome of the main hall of Antwerp Central station, Trougnouf (Benoit Brummer), CC BY 4.0, via Wikimedia Commons