The short answer
For a Belgian B2B company of 3 to 50 people, the real question is whether the CRM should also send your invoices. If it should, Teamleader Focus (from 25 euros per user per month on annual billing, priced from two users; GROW, at 33 euros, also receives Peppol invoices) and Odoo (19.90 euros per user per month in year one on annual billing, all apps included) cover Peppol e-invoicing, compulsory between Belgian businesses since 1 January 2026. If invoicing stays in your accounting software, Pipedrive (14 euros on annual billing) and monday CRM (12 euros, three seats minimum) are the cheapest pure sales tools, HubSpot is free for two users with Starter at 7 euros, and Salesforce Starter Suite costs 25 euros. All prices are per user per month.
Prices come from each vendor's own pricing page, read on 30 September 2026. Teamleader's figures are what its price calculator gives for two users.
The six at a glance
System | Entry price per user per month | Free plan or trial | Belgian origin | Peppol e-invoicing | NL / FR interface |
|---|---|---|---|---|---|
Teamleader Focus | SMART 25 euros on annual billing, 30 euros quarterly; GROW 33 euros; FLOW 45 euros. Priced from two users, excl. VAT | 14-day trial, no card | Yes, Ghent (part of Visma since 2022) | Sending from SMART, receiving from GROW | Yes / Yes |
Odoo | Standard 19.90 euros on annual billing in year one, 24.90 euros after that and on monthly billing; Custom 35.90 euros. Excl. VAT | One app free, unlimited users; trial of paid plans | Yes | Built into the Invoicing and Accounting app, free registration | Yes / Yes |
HubSpot Sales Hub | Starter 7 euros on annual billing, 20 euros monthly; Professional 90 euros plus 1,470 euros onboarding | Free up to 2 users | No | Not documented | Yes / Yes |
Pipedrive | Lite 14 euros on annual billing, 24 euros monthly; Growth 39 euros. Excl. VAT | 14-day trial, no card | No | Not documented | Yes / Yes |
Salesforce Starter Suite | 25 euros, monthly or annual; Pro Suite 100 euros, annual only | Free Suite for up to 2 users; trial of paid plans | No | Not documented | Yes / Yes |
monday CRM | Basic 12 euros on annual billing, 18 euros monthly; Standard 17 euros. Minimum 3 seats | 14-day trial, no card | No | Not documented | Yes / Yes |
Sources: Teamleader, Odoo, HubSpot (euro price list), Pipedrive, Salesforce, monday CRM. Teamleader, Odoo and Pipedrive state that their prices exclude VAT; HubSpot, Salesforce and monday do not say either way on the pricing page. "Not documented" means the pricing page does not mention Peppol.
CRM plus invoicing: Teamleader Focus and Odoo
Teamleader Focus is the Belgian standard for companies that want CRM, quotes, time tracking and invoices in one tool. Every package sends Peppol invoices; receiving them starts at GROW, which Teamleader recommends for up to ten employees. For two users on annual billing, SMART works out at 25 euros, GROW 33 euros and FLOW 45 euros per user per month; annual billing saves up to 17% against quarterly. A 25% discount on the first invoice brings year one lower, and every user from the sixth costs half. The full breakdown is in what Teamleader Focus costs.
Odoo treats CRM as one app in a full business suite. On One App Free you run the CRM alone for unlimited users at no cost, but that means no invoicing: adding the Invoicing app takes you to Standard, at 19.90 euros per user per month on annual billing in year one and 24.90 euros after that. Custom (35.90 euros in year one, 44.90 euros after) adds Odoo Studio, multi-company and the external API. Peppol sits in Invoicing and Accounting, where Odoo acts as the access point itself and registration is free. More in what Odoo CRM costs.
Sales CRMs: Pipedrive and monday CRM
Pipedrive is built around the deal pipeline. Lite costs 14 euros per seat per month on annual billing (24 euros monthly), Growth 39 euros (49 euros) with email automation, Premium 59 euros (79 euros). Quotes and invoices happen in another tool. See Pipedrive pricing.
monday CRM sits on monday.com's flexible boards. Basic costs 12 euros per seat per month on annual billing (18 euros monthly), Standard 17 euros (25 euros) and Pro 28 euros (41 euros), always for at least three seats. Basic caps you at 1,000 active contacts and deals.
Platforms: HubSpot Sales Hub and Salesforce Starter
HubSpot is free for up to two users, and Sales Hub Starter costs 7 euros per seat per month on annual billing (20 euros monthly). The step up is Professional: 90 euros per seat (100 euros monthly) plus a mandatory one-off onboarding fee of 1,470 euros. Details in HubSpot Sales Hub pricing.
Salesforce Starter Suite costs 25 euros per user per month, billed monthly or annually. Pro Suite, at 100 euros on annual billing only, adds quoting and forecasting. It pays off when you expect several teams and an administrator, less so for a pipeline alone.
What a five-person team pays
System and plan | Per month for five users, annual billing | Note |
|---|---|---|
HubSpot Starter | 35 euros | Professional would be 450 euros plus onboarding |
monday CRM Basic | 60 euros | Three seats minimum |
Pipedrive Lite | 70 euros | No invoicing |
Odoo Standard | 99.50 euros in year one, 124.50 euros after | Includes invoicing and Peppol |
Salesforce Starter Suite | 125 euros | No invoicing |
Teamleader Focus SMART | 125 euros | 93.75 euros a month in year one with the first-invoice discount |
Teamleader Focus GROW | 165 euros | Adds receiving Peppol invoices |
A sales-only CRM looks cheaper; add the invoicing software you keep paying for alongside it.
Four Belgian checks before you sign
The enterprise number as company key. Every Belgian company has one ten-digit enterprise number from the KBO, and for most companies the VAT number carries the same digits. Store it in a dedicated, unique field on every company record from day one: it stops duplicates, lets your accounting software match customers, and it is the base of the company's Peppol ID. In Pipedrive, monday and Salesforce you add that field yourself.
Peppol e-invoicing. Since 1 January 2026, structured e-invoicing is compulsory for nearly all invoices between Belgian VAT-registered businesses, and not having the means to send and receive them can cost 1,500, 3,000 and then 5,000 euros per offence. This concerns the tool that issues your invoices. If that is your CRM, choose Teamleader GROW or higher, or Odoo with Invoicing; if not, check your accounting package. How to check whether a Belgian company is on Peppol.
Dutch and French. All six offer Dutch and French interfaces. Salesforce fully supports Netherlands Dutch; Belgian Dutch is a lighter, platform-only locale.
GDPR and data location. The vendor processes your contacts on your behalf; you remain the controller. Ask for the data processing agreement and the hosting region for your plan. Teamleader publishes its processing agreement on its site; Odoo lets you download backups of an Odoo Online database.
A CRM starts either empty or filled with records someone typed by hand. Bizzy shows every Belgian company with its enterprise number, register data from the KBO, filed accounts from the National Bank of Belgium and publications from the Official Gazette. It integrates with HubSpot, Teamleader Focus, Odoo, Pipedrive and Salesforce, so new companies go straight into the CRM, and in Teamleader Focus, Odoo and HubSpot it matches on the enterprise number to complete the records you already have, field by field as you map them. How the Teamleader Focus integration works shows the set-up.
Which one suits whom
Three to ten people, services, quotes and invoices in one tool: Teamleader Focus, GROW if you want to receive Peppol invoices there too.
One system for CRM, accounting and stock, with someone to set it up: Odoo.
A sales team that only needs a pipeline: Pipedrive, or monday CRM if the company already works in monday.com.
Start free, marketing and sales in one database: HubSpot.
Twenty to fifty people, several teams, an administrator on the horizon: Salesforce or HubSpot Professional.
Selling in the Netherlands too: see CRM for SMEs in the Netherlands.
On a tight budget? Which CRMs are genuinely free, and where each one starts charging.
Frequently asked questions
What is the best CRM for an SME in Belgium? If the CRM should also handle quotes, invoices and Peppol, Teamleader Focus or Odoo. Otherwise Pipedrive or monday CRM for a pipeline, or HubSpot to start free.
Which CRMs support Peppol in Belgium? Teamleader Focus sends Peppol invoices on every package and receives them from GROW; Odoo handles both in its Invoicing and Accounting app. The other four leave invoicing to your accounting software.
Is there a free CRM for a small Belgian company? Yes. HubSpot is free for up to two users, and Odoo's One App Free runs the CRM alone for unlimited users. Odoo's free plan covers one app, so CRM and invoicing together need Standard.
What does a CRM cost for five users? On annual billing, from 35 euros a month (HubSpot Starter) to 125 euros (Salesforce Starter Suite or Teamleader SMART), and 165 euros for Teamleader GROW.
Photo: the Grand-Place in Mons with the town hall and the belfry, Donarreiskoffer, CC BY-SA 4.0, via Wikimedia Commons