Website visitor identification tools for the Benelux compared (2026): Leadinfo, Leadfeeder, Salesfeed, Albacross and Bizzy
Comparison
The short answer
Five tools identify the companies behind your website traffic for teams selling in Belgium and the Netherlands, and they differ less in how they identify than in what arrives with the company and how you pay. Leadinfo and Salesfeed are the Dutch specialists, priced per identified company from EUR 69 and EUR 65 a month; Leadfeeder is the Finnish-German one with the only free tier and the strongest DACH data; Albacross is the cheapest paid entry from EUR 59; Bizzy includes visitor tracking in a European sales platform built on official company registers, so the identified company arrives with its filed accounts, legal structure and decision-makers, and the price does not move with your traffic. Bizzy is our own product; read our verdict with that in mind. Snitcher, the identification layer behind Bizzy's tracker, is not compared as a standalone product here. Every figure comes from the vendors' own pages, retrieved on 21 September 2026, with sources in the text.
How we compared them
Every tool in this category does the same first step: a visit arrives from a network address, the address is matched to the organisation that registered it, and the organisation is shown with the pages it viewed, how often and for how long. That gives you the company, never the person, and it works for office networks, not for home connections, mobile networks or VPNs. Leadinfo prices on "approximately 30% of your website visitors" being identified (Leadinfo pricing, retrieved 21 September 2026), and no vendor publishes a rate that contradicts it. Who is visiting my website? explains the mechanism in full.
So we compared the five on what happens after identification: the price model and what it costs at 100, 500 and 1,000 companies a month; what data arrives with the company; what the tool does with a visit (notify, score, push to a CRM); where the data is processed; and which market each is built for.
The five at a glance
Tool | Priced by | Entry price per month (annual billing) | Free option | Data behind the company | Built for |
|---|---|---|---|---|---|
Leadinfo | Identified companies, three feature plans | EUR 69 (0 to 50 companies), Starter | 14-day trial | Company profile, LinkedIn, contacts on Pro | Dutch and Belgian SMEs, website-first |
Leadfeeder | Identified companies, plus credits | EUR 79 (Discover), EUR 369 (Activate) | Lite: 100 companies a month, 7 days of history | 60 million companies from registers and web data, contacts on credits | DACH and Nordics, website-led marketing |
Salesfeed | Recognised companies, three feature plans | EUR 65 (Starter), EUR 129 (Professional) | 30-day trial | Dutch company data: SBI code, FTE, credit score | Dutch market, cookieless by default |
Albacross | Identified companies, two self-serve plans | From EUR 59 (Starter, up to 100), from EUR 149 (Professional, up to 500) | 14-day access | Verified email and phone credits via a data waterfall | Small teams wanting the cheapest paid start |
Bizzy | Platform plan, not traffic | On request; free start | Free start, no credit card | Official registers of 33 countries: accounts, legal structure, officials, signals | Benelux and European sales teams |
1. Leadinfo: the Benelux default
Leadinfo is the tool most Dutch and Belgian teams name first. It prices on unique companies identified per month in brackets that run from EUR 69 for 0 to 50 companies to EUR 599 and more above 2,000, on annual billing, with monthly billing roughly 15% higher, and wraps three feature plans around the brackets: Starter with 3 users and 3 automations, Scale with 10 users and the GA4, LinkedIn Ads, HubSpot and Dynamics integrations, and Pro with unlimited users, Salesforce and Marketo integration and mobile phone numbers (Leadinfo pricing, retrieved 21 September 2026). The trial is 14 days without a credit card.
Where it is strong: recognition in its home market, a large integration catalogue, and a pricing page that tells you what you will pay. Where it stops: it is a visitor tool. The company that arrives is a profile, not a register record, and prospecting the companies that never visited you is a different product. Bizzy vs Leadinfo goes through it in detail.
2. Leadfeeder: the free tier and the DACH data
Leadfeeder, which traded as Dealfront from 2023 until it took its old name back on 24 March 2026, publishes four tiers: Lite is free for the last 100 identified companies a month with 7 days of history; Discover runs from EUR 79 to EUR 309 a month for 50 to 1,000 companies; Activate from EUR 369 to EUR 649 for 1,000 to 4,000 companies with 200 to 1,500 credits for contacts and exports; Scale from EUR 599 to EUR 2,089 on annual billing only (Leadfeeder pricing, retrieved 21 September 2026). It states that its data is hosted and processed on AWS in Ireland (Leadfeeder GDPR page).
Where it is strong: the only genuinely free tier in the category, a 60-million-company database behind the visits, and the deepest data in Germany and the Nordics thanks to its Echobot half. Where it stops: the ladder is steep once you pass 1,000 companies, and the Benelux is not its home. Bizzy vs Leadfeeder covers the rebrand and the tiers.
3. Salesfeed: Dutch, cookieless, fair-priced
Salesfeed is the Dutch specialist. It states that it recognises companies without first- or third-party cookies, and it prices on recognised companies in brackets from 0 to 50 upwards, with three plans: Starter from EUR 65 a month with company identification, Dutch business data (SBI code, FTE, credit score), visit history and email alerts; Professional from EUR 129 with unlimited users, automations, lead scoring, website personalisation and the GTM, n8n and Zapier integrations; Enterprise from EUR 349 with CDP and CRM attribute integrations. Annual billing saves 10%, the trial is 30 days, and a "fair pricing" rule removes repeat, educational and consumer visits from the count (Salesfeed pricing, retrieved 21 September 2026).
Where it is strong: the Dutch market, a long trial, and pricing that does not punish you for traffic that is not a prospect. Where it stops: the company data is Dutch, so a Belgian or German visitor arrives with less, and it is a visitor tool rather than a prospecting platform.
4. Albacross: the cheapest paid start
Albacross sells two self-serve plans: Starter from EUR 59 a month on annual billing (EUR 84 monthly) for up to 100 identified companies with 10 verified email and 5 verified phone credits, and Professional from EUR 149 (EUR 213 monthly) for up to 500 companies with 25 email and 10 phone credits; above 500 companies it is an Organisation plan on request, annual only. Contact data comes from a data waterfall across several providers, and there is 14-day free access without a card (Albacross pricing, retrieved 21 September 2026).
Where it is strong: the lowest published entry price, and contact credits bundled in. Where it stops: it publishes no country coverage, so test it on your own Belgian and Dutch traffic before you rely on it, and the plans cap at 500 companies before you have to talk to sales.
5. Bizzy: the visit as one signal
Bizzy does not sell visitor identification on its own. Website visitor tracking is one feature of a platform built on the official company registers of 33 European countries, so an identified Belgian or Dutch visitor arrives with its enterprise or KVK number, filed annual accounts, legal structure, registered officials and the hiring, funding and management signals Bizzy tracks. Every visit gets an intent score with a stated reason; when a company crosses the threshold you set, Bizzy creates a task for the right rep, flags visitors that are already customers, and pushes the company into a list, a CRM such as HubSpot or Teamleader Focus, or an outreach play (Bizzy website visitor tracking). Data is stored primarily on servers in the EU.
Where it stops: Bizzy does not publish its prices. There are three plans, Core, Boost and Scale, and a free start without a credit card, but the amount follows from a conversation (Bizzy pricing), which is a weaker position than the four published ladders above. And it covers Europe only.
Verdict per use case
A Dutch or Belgian SME whose website is the main channel: Leadinfo, or Salesfeed if you want the longer trial and the fair-pricing rule. Both are built for exactly this.
Germany, Austria, Switzerland or the Nordics: Leadfeeder. Its data and its brand are strongest there.
The cheapest way to find out whether identification works on your traffic: Leadfeeder Lite (free, 100 companies) or Albacross Starter (from EUR 59).
You want to know what the company is before you call: Bizzy. Register data behind every identified visitor, and the visit sitting next to the other signals and the agent's leads.
The price must not follow your traffic: Bizzy, where tracking is part of the plan; or Salesfeed, whose fair-pricing rule strips the visits that are not prospects.
What to check before you sign
Run the trial on your own traffic. Identification rates are audience-dependent. Count the companies each tool names in the same fortnight, then count how many you could qualify from what it shows you.
Ask what arrives with the company. A name and a logo, or a record with a register entry, size, financials and people?
Check the price at your real volume. At 100 companies a month Leadinfo is EUR 99, Leadfeeder Discover from EUR 79, Albacross from EUR 59, Salesfeed from EUR 65; at 1,000 the gap widens to hundreds of euros. Bizzy's price does not move with volume.
Read the hosting and legal-basis statement. Leadfeeder says Ireland; Bizzy says primarily the EU; ask the others. Website visitor identification and GDPR covers what the tool must and must not do.
Decide where the visit goes. A list nobody opens is worth nothing. Check the CRM push and the notification, not the dashboard.
Frequently asked questions
Which tool identifies the most visitors? None of the five publishes a comparable rate. Leadinfo prices on roughly 30% of visitors being identified, and that is the honest ceiling to assume for all of them. The difference between tools is what you learn about the 30%, not the size of it.
What does visitor identification cost at 100 companies a month? Leadinfo EUR 99, Leadfeeder Discover from EUR 79, Albacross from EUR 59, Salesfeed from EUR 65, all on annual billing. In Bizzy it is included in the plan.
Do these tools need cookies? Identification itself runs on the network address and a script on your site; Salesfeed states it uses no first- or third-party cookies for it. The script still belongs in your privacy notice, and the European rules on reading information from a visitor's device apply to more than cookies.
Can any of them tell me which person visited? No. All five identify the company behind the network address and show visitors as anonymous sessions under it. Contact data, where offered, comes from a separate database.
Is Snitcher missing from this list? Deliberately. Snitcher supplies the identification layer inside Bizzy's tracker, so comparing it as a separate product here would not be a fair test.
