Bizzy vs Leadfeeder in 2026: which tool actually helps you win in Europe?
Many European sales teams end up comparing Bizzy and Leadfeeder because both position themselves as go-to-market platforms built on European data. In practice they take different approaches, and the right choice depends on how your team already works.
First, the name. Leadfeeder is the company you may know as Dealfront. Dealfront was formed in 2023 from the merger of Echobot, a German sales intelligence provider, and Leadfeeder, a Finnish website visitor identification tool. On 24 March 2026 the company rebranded back to Leadfeeder. The visitor identification product is now called Web Visitors, the display advertising product Campaigns, and the company database and list tools are sold as Companies and Lists. Contracts, legal entities (Dealfront Group GmbH, Dealfront Germany GmbH, Dealfront Finland Oy) and prices did not change with the rebrand.¹ If you are reading a comparison that still calls it Dealfront, it is at least six months old.
Leadfeeder claims 60 million companies and 400 million contacts, sources its company data from trade registers and public web data, and has its strongest brand recognition in DACH and the Nordics, where the two founding companies came from.² Its heart is still the website: the tagline is turning your website into a lead generation engine.
Bizzy is a European sales workspace built as one product rather than a suite. It combines company data from the official registers of 33 European countries with legal-entity search, buying signals, AI agents that discover and qualify leads, and a lead management layer with Lists, Kanban pipelines and two-way CRM sync.
Both platforms cover European data. This comparison breaks down where they overlap, where they diverge, and which type of team each one fits best. Figures are the vendors' own, checked on 8 September 2026.
What are Bizzy and Leadfeeder?
Bizzy is a European sales workspace designed to combine company data, signals, AI agents and lead management in one place. It pulls company information from official registries across 33 countries and adds a third object that most platforms do not have: legal-entity data, with searchable filters for credit scores, solvency, EBITDA, directors and ownership structures. On top of that, Bizzy includes website visitor tracking, real-time signals such as hiring activity and business updates, an autonomous Lead-Gen Agent, and a workspace where reps manage Lists, Kanban pipelines, notes and tasks before pushing leads to a CRM. Two-way sync is available with HubSpot, Salesforce, Pipedrive, Dynamics 365, Teamleader and Odoo.
Leadfeeder is a website-first go-to-market platform. Web Visitors identifies the companies behind anonymous website traffic and scores their intent. Companies is the B2B database, with firmographic filters to build ICP audiences. Lists prioritises accounts and syncs them to your CRM. Campaigns runs display ads to the same companies. The products are sold in four tiers: Lite (free, up to 100 identified companies a month), Discover, Activate and Scale, with the database, verified contacts and intent signals unlocked from Activate upwards.⁵ All data is processed within the EU.⁴
Both help European sales teams find and engage accounts, but they answer different questions. Leadfeeder starts from who is already on your website and works outwards. Bizzy starts from which companies in Europe are worth pursuing and provides a workspace to manage them through to pipeline.
Which tool fits your team?
Leadfeeder is built for marketing and sales teams whose website already gets meaningful B2B traffic and who want to identify, retarget and prioritise those visitors, with a company database attached, especially in DACH and the Nordics.²
Bizzy is built for European sales teams that want registry-sourced company data, legal-entity-level search, integrated website visitor tracking and an autonomous Lead-Gen Agent in a single subscription, with the strongest depth in the Benelux.
Read next: the best B2B prospecting tools for European sales teams and how to generate B2B leads in Europe.
Feature
Bizzy
Leadfeeder (ex-Dealfront)
Product structure
One platform, one subscription
Four products under one brand since March 2026: Web Visitors, Companies, Lists, Campaigns; sold in Lite, Discover, Activate and Scale tiers¹ ⁵
European companies
50M+ across 33 countries
60M companies and 400M contacts (Leadfeeder-reported)²
Legal entities
29.8M+ legal entities searchable as a separate object
Legal-entity data surfaces on company profiles; not offered as a separately searchable object³
Countries covered
33 European countries, all included in one subscription
Strongest coverage in DACH and the Nordics; no country-by-country list published²
Website visitor identification
Integrated into Lists and Tasks and Company views
Web Visitors, the core product; Lite plan identifies up to 100 companies a month⁵
Pre-CRM pipeline workspace
Kanban, Table, and Map views with notes, reminders, and team collaboration
Lists prioritise accounts and sync to CRM; no Kanban pipeline documented³
General AI capabilities
Identify and filter companies visiting your website
Not available
AI Agent
Autonomous Lead-Gen Agent that delivers qualified leads on a recurring schedule and learns from feedback
Limited
Buying signals
Hiring activity, website changes, tech stack, business updates, news triggers
Website intent signals from visitor behaviour
Integrations
CRM-first: HubSpot, Salesforce, Pipedrive, Dynamics, Teamleader, Odoo, sequencing tools, REST API
Salesforce, HubSpot, Dynamics and an API⁴
Automation
Bizzy Agent automates research, qualification, list building, and CRM delivery
Automations push leads to CRM and display campaigns; no email sequencing⁵
Data and coverage
Bizzy
50M+ European companies, sourced directly from national business registries
29.8M+ legal entities as an independently searchable object
33 European countries covered today, all in one subscription
Deliverability is checked before credit spend
Leadfeeder (formerly Dealfront)
60M companies and 400M verified contacts, as reported by Leadfeeder²
Company data from national trade registers and chambers of commerce plus public web sources; each record can be traced to a source⁴
Strongest coverage in DACH and the Nordics; no country-by-country list published²
Contacts and verified emails and phones are unlocked from the Activate tier, using credits⁵
Product architecture
Bizzy: one platform. Prospecting, website visitor signals, pipeline management and CRM sync live in one workspace. The Tasks page surfaces agent-delivered leads, reminders, website signals and CRM updates in a single view.
Leadfeeder: one brand, four products, four tiers. Since the March 2026 rebrand the former Dealfront modules are sold as Web Visitors, Companies, Lists and Campaigns under the Lite, Discover, Activate and Scale plans.¹ ⁵ That is simpler than the five separately licensed products Dealfront used to sell, but the database and contact data still sit behind the higher tiers.
Pricing
Leadfeeder publishes its prices: Lite is free for up to 100 identified companies a month with unlimited users, Discover costs €79 per month billed annually (€113 monthly), Activate €369 per month annually (€527 monthly) and adds verified emails and phones, intent signals and display campaigns, and Scale costs €599 per month on annual billing only.⁵ Capterra reviewers rate it 4.2 out of 5 across 135 reviews and mention misidentified companies and the 30-day notice period on auto-renewal as the recurring complaints.⁶
Bizzy offers a free start and three tiers, Core, Boost and Scale, priced on team size and modules rather than per contact; you get the number from a conversation, not from the pricing page.⁷ That is less convenient when you are shopping and fairer once your team actually uses the data every day.
AI capabilities
Bizzy: autonomous Lead-Gen Agent. Bizzy's Lead-Gen Agent runs on a schedule, delivers new qualified leads each week based on your ICP, and learns from the outcomes you mark inside the workspace. Saved Searches auto-sync new matches to Lists, your CRM or your sequencer.
Leadfeeder: AI assist features. Leadfeeder positions its AI around the visitor data and the Companies database, for example AI-built prospect lists and account summaries.² These are features that speed up the user's own research inside the app.
The core difference is the workflow model: Bizzy's agent works in the background and delivers completed lead research; Leadfeeder's AI accelerates what the user is already doing.
Final verdict
Bizzy and Leadfeeder are both built for European sales teams, but they suit different ways of working.
If your website already draws B2B traffic and you want to identify, retarget and prioritise those visitors, with a large contact database attached and published prices, Leadfeeder is built for that approach.
If your team needs registry-sourced European data, legal-entity-level search, an integrated website visitor tracker and an autonomous Lead-Gen Agent in one subscription, Bizzy is built for that workflow.
The question is not which platform has more contacts. It is whether your pipeline starts on your website or in the market, and whether you want a set of tools or one workspace from search to pipeline. For the wider field, read our comparison of ten B2B data providers in Europe.
👉 Book a demo to see Bizzy in action.
Frequently asked questions
Is Dealfront the same as Leadfeeder? Yes. Dealfront rebranded back to Leadfeeder on 24 March 2026. Products were renamed (Leadfeeder became Web Visitors, Promote became Campaigns), logins moved to app.leadfeeder.com, and the company stated that contracts, legal entities and prices did not change.¹
Does Leadfeeder have AI features? Yes. Leadfeeder offers AI features around its visitor data and company database, such as AI-built prospect lists and summaries.² Bizzy offers a different AI model: an autonomous Lead-Gen Agent that runs on a recurring schedule, delivers qualified leads without prompting, and learns from CRM outcomes.
Is Leadfeeder GDPR-compliant? Leadfeeder states legitimate interest as its legal basis, processes all data within the EU, screens against do-not-call lists in many countries and says each record can be traced back to a source.⁴ Bizzy sources company data from national business registries in each of its 33 countries, stores data primarily in the EU and offers do-not-call checks where the law requires them, such as in Belgium and the Netherlands.⁷
Does Leadfeeder offer website visitor tracking? Yes, it is the core product, now called Web Visitors; the free Lite plan identifies up to 100 companies a month.⁵ Bizzy integrates website visitor signals directly into its Lists and Tasks views inside the same workspace used for prospecting.
Can I get all of Leadfeeder's features in one subscription? Since the rebrand, yes: the Activate and Scale tiers bundle Web Visitors, Companies, Lists and Campaigns.⁵ Contact reveals still consume credits. Bizzy includes all features in one subscription.
Which tool is right for me? If your pipeline starts on your website and you sell mainly in DACH or the Nordics, Leadfeeder is a strong fit. If your team needs European registry data, a pre-CRM pipeline workspace and an autonomous lead-generation agent in one subscription, Bizzy is built for that workflow.
Sources
¹ Leadfeeder, "Dealfront is rebranding as Leadfeeder: FAQ", https://www.leadfeeder.com/product-updates/dealfront-is-rebranding-as-leadfeeder-faq/, accessed 08/09/2026.
² Leadfeeder, homepage and "Dealfront is now Leadfeeder" page, https://www.leadfeeder.com/ and https://www.leadfeeder.com/dealfront/, accessed 08/09/2026.
³ Leadfeeder, "Companies" product page, https://www.leadfeeder.com/companies/, accessed 08/09/2026.
⁴ Leadfeeder, "GDPR" page, https://www.leadfeeder.com/gdpr/, accessed 08/09/2026.
⁵ Leadfeeder, "Pricing" page, https://www.leadfeeder.com/pricing/, accessed 08/09/2026.
⁶ Capterra, Leadfeeder reviews, https://www.capterra.com/p/154835/Leadfeeder/reviews/, accessed 08/09/2026.
⁷ Bizzy, "Data", "Integrations", "GDPR" and "Pricing" pages, https://bizzy.ai/data, https://bizzy.ai/integrations, https://bizzy.ai/gdpr, https://bizzy.ai/pricing, accessed 08/09/2026.
Legal
This comparison is based on publicly available information as of 08/09/2026. Product features, pricing and availability may change; please verify current capabilities directly with each vendor. LEADFEEDER® and DEALFRONT® are trademarks of Dealfront Group GmbH. References to these trademarks on this page are made solely for the purpose of lawful comparative advertising under Directive 2006/114/EC and equivalent national implementations.
Last reviewed: 08/09/2026 by Tijs De Greef.
