Bizzy vs Leadfeeder (2026): visitor identification priced per company, or included in a platform

The short answer

Leadfeeder identifies the companies behind your website traffic and sells that as its core product, priced by how many companies it identifies each month, with a company database, contact credits and retargeting ads layered on top from the mid-tier plans. Bizzy includes website visitor tracking inside a European sales platform with Belgian company data from the official registers and other European countries through Creditsafe data, so an identified Belgian visitor arrives with its register entry, filed accounts, legal structure and decision-makers attached, and the price does not move with your traffic. Choose Leadfeeder if the website is the centre of your marketing and you sell mostly in DACH and the Nordics. Choose Bizzy if your market is the Benelux and wider Europe, you want the visitor to be one signal among several, and you need to know what a company is before you call it. Bizzy is our own product; read our verdict with that in mind. Every figure below comes from the vendors' own pages, retrieved on 21 September 2026, with sources in the text.

What Leadfeeder is, and the Dealfront years

Leadfeeder started in Finland in 2012 as a website visitor identification tool. In 2022 it merged with Echobot, a German sales intelligence provider, and in 2023 the combined company took the name Dealfront. On 24 March 2026 it changed back: Dealfront became Leadfeeder, the visitor product was renamed Web Visitors, the display advertising product became Campaigns, and the database and list tools are sold as Companies and Lists. Contracts, prices, data and the legal entities (Dealfront Group GmbH and its subsidiaries) did not change with the rebrand (Leadfeeder rebrand FAQ, retrieved 21 September 2026). A comparison that still says Dealfront is at least six months old.

The product logic is unchanged: start from who is already on your website, score their intent, then work outwards with a database that Leadfeeder says holds 60 million companies and 400 million contacts, sourced from trade registers and public web data, and strongest in the two founding markets, Germany and the Nordics (Leadfeeder, retrieved 21 September 2026).

Leadfeeder pricing in 2026

Leadfeeder publishes its prices, which most of its category does not. Four self-serve tiers, priced by identified companies per month, with annual billing as the headline price (Leadfeeder pricing, retrieved 21 September 2026).

Credits pay for contact enrichment, CRM exports and automation triggers; identification itself does not consume them. All paid tiers come with a 14-day trial without a credit card. Two things to read into the table. The Lite plan is genuinely free and useful for a small site that wants to know whether the category works for its traffic. And the ladder is steep: a site that identifies 1,500 companies a month sits in Activate, at EUR 369 or more, before it has bought a single contact.

What visitor identification can and cannot tell you

Both tools work the same way at the base: a visit arrives from a network address, the address is matched to the organisation that registered it, and the organisation is shown with the pages it viewed, how often and for how long. That gives you the company, never the person. It works well for visits from office networks and poorly for home connections, mobile networks and VPNs, which is where a growing share of B2B browsing happens.

Leadfeeder does not publish an identification rate. Leadinfo, its Benelux competitor, prices on "approximately 30% of your website visitors" (Leadinfo pricing, retrieved 21 September 2026), and that is a fair ceiling to assume for any tool in the category, Bizzy included. Who is visiting my website? explains the mechanism and its limits in full.

Where Leadfeeder is the better choice

The website is your main channel. Leadfeeder's whole product is arranged around it: identification, intent scoring, retargeting the same companies with Campaigns, and a free tier to start. If you run a content-led marketing motion and the sales team works the site's warm accounts, that focus is a strength.

You sell in Germany, Austria, Switzerland or the Nordics. The Echobot half of the company gives Leadfeeder its deepest company data there, and the brand is better known in those markets than any Benelux tool.

You want a free way in. Lite gives a small site 100 identified companies a month at no cost, which is more than any comparable tool offers without a trial clock.

Data location is a hard requirement. Leadfeeder states that its servers and data are hosted and processed on Amazon Web Services in the EU, in Ireland, and that it relies on legitimate interest as the legal basis for its processing (Leadfeeder GDPR page, retrieved 21 September 2026). That is one of the clearest hosting statements in the category.

Where Bizzy is the better choice

Your market is the Benelux and the rest of Europe. Bizzy covers Belgium from the official registers and other European countries through Creditsafe data, and for Belgium that means the enterprise number, the filed annual accounts, the legal structure and the registered officials sit behind every identified visitor. An identified company in Bizzy is a company you can qualify before the call, not a logo with a page count.

You want the visit to be one signal, not the product. In Bizzy the visitor tracker sits next to hiring signals, funding rounds, management changes and the Lead Generation Agent that finds companies that have never visited you. A returning visitor that also just posted five sales vacancies is a different lead from one that did not, and the platform shows both.

You do not want the price to follow your traffic. Visitor tracking is included in Bizzy's plans rather than metered per identified company. Bizzy does not publish its prices; there are three plans, Core, Boost and Scale, a free start without a credit card, and the amount follows from a conversation (Bizzy pricing). That is a weaker position than Leadfeeder's published ladder, and we say so.

You want the visit to become a task. Bizzy scores every visit with a stated reason, and when a company crosses the threshold you set it creates a task for the right rep, flags visitors that are already customers, and pushes the company into a list, a CRM such as HubSpot or Teamleader Focus, or an outreach play. Bizzy website visitor tracking describes the flow.

The comparison in one table

How to decide

Run both trials on the same fortnight of traffic. Count the identified companies, then count how many of them you could actually qualify from what the tool shows you without opening another tab. Leadfeeder will usually win the first count in Germany and the Nordics; Bizzy will usually win the second in Belgium. If the website is the only signal you plan to use, Leadfeeder's ladder is transparent and its free tier is real. If you want the visit to land in the same place as the register data, the hiring signals and the agent's leads, that is what Bizzy is built for. The Benelux alternative to both, Leadinfo, is covered in Bizzy vs Leadinfo, and the wider category in website visitor identification tools for the Benelux compared.

Every Leadfeeder plan, how credits work and the cheaper alternatives are in Leadfeeder pricing and alternatives.

Frequently asked questions

Is Leadfeeder the same company as Dealfront? Yes. Dealfront rebranded as Leadfeeder on 24 March 2026. Contracts, prices, data and the legal entities stayed the same; the visitor product is now called Web Visitors.

What does Leadfeeder cost? Lite is free for the last 100 identified companies a month. Discover starts at EUR 79 a month on annual billing, Activate at EUR 369, Scale at EUR 599 on annual billing only, each rising with the number of companies identified. Enterprise is on request.

Does Leadfeeder identify people? No. It identifies the company behind a network address and shows visitors as anonymous sessions under that company. Contact details come from its separate database and cost credits.

Is the data processed in the EU? Leadfeeder states that its data is hosted and processed on AWS in Ireland. Bizzy stores data primarily on servers in the EU.

Can I use both? You can, but you would pay twice for identification. The more common setup is one identification tool feeding a CRM, with the register data and signals coming from the platform you prospect in.