The short answer
Bizzy identifies the company behind a visit to your website, not the person. It does this through Snitcher, the visitor-identification technology that powers the Website Visitors surface: the visitor's network address is matched to a company, the company is matched to its record in Bizzy (legal entity, size, sector, filed figures, contacts), and every session is logged with the pages viewed, the duration, the source and an intent level. You see "Visitor 14 from company X looked at your pricing page twice this week"; you never see a name. This page explains how that works, what you get per company, what the limits are, and how to act on it.
How the identification works
A small script on your site records each session: pages, timestamps, duration and referrer. You install it once, like an analytics tag.
The network address of the session is matched to an organisation. Companies with their own network range, or with a known business connection, resolve to a company name. This is the Snitcher step.
The company is matched to its Bizzy record, so the visit appears next to the legal entity, the filed figures, the sector, the size and the known contacts. For a Belgian company that means the enterprise number and the National Bank figures sit one click away from the visit.
Sessions are grouped per pseudonymous visitor (Visitor 1, Visitor 14) and per company, with a rolling count ("8 sessions this week") and an intent level.
What you see
The Website Visitors surface has two views, toggled at the top.
Visitors: one row per visitor, with company, country and city, intent, whether the company is already a customer, and the last visit.
Companies: one row per company, aggregating visitor count and visit count (for example 73 visitors, 203 visits), with the same columns.
Filters: country, domain (if you track more than one site), source, date range, intent, number of visits and session duration. Intent is a scale, not a yes or no: Medium, High, Very high, based on frequency and the pages viewed.
Opening a company shows the Visits tab on its record: every session with timestamp, visitor label, city and country, duration, a source badge (for example Referral), an intent badge, a page count, and, expanded, the exact URLs viewed with a timestamp per page. The same drawer carries the company's Overview, Contacts, Notes and Messages tabs, so the visit and the people you could call are in one place.
What it does not do
It does not name the person. Visitors are pseudonymous counters. If you need to know who at the company visited, you find the right role in the Contacts tab and ask; the visit tells you the company and the interest, not the individual.
Home networks and mobile connections mostly resolve to the provider, not to an employer. Expect a share of traffic to stay unidentified; that share is higher for consumer-facing sites and for visitors working from home.
Shared office buildings and group companies can resolve to the network owner rather than the tenant or subsidiary. Check the legal entity before you call.
It is not a replacement for a form. A visitor who fills in a demo request is a lead with a name; a visitor who did not is a company with interest. Treat them differently: the first gets a call within the hour, the second gets a reason-based approach.
Privacy: what is processed
Company-level identification processes the network address and the session data, and matches them to organisations, not to natural persons. Bizzy shows no personal data from the visit itself. Where you then pick a contact at that company, the normal rules for business outreach apply per country: see the rules for cold outreach in Belgium, the Netherlands and Germany. Mention the tracking in your privacy notice and cookie settings the same way you do for analytics; your DPO or legal adviser decides the exact wording for your site.
How to act on a visit
Filter on High and Very high intent and on the pages that matter (pricing, comparison, a specific product page). A single visit to the homepage is noise; three sessions on the pricing page in a week is a signal.
Check the company record: size, sector, filed figures, whether it is already a customer (the Customer flag) and who the likely decision-maker is in Contacts.
Push it to your CRM. Each visitor can be pushed to HubSpot from the list with one action; the button shows a completed state once pushed. For lists rather than single companies, see pushing companies from Bizzy to your CRM.
Open with a reason, not with the visit. "I noticed you were on our site" makes people uncomfortable. "Companies in your sector are dealing with X; is that on your table too?" gets a reply. The visit tells you whom to call and when; the trigger from the company record tells you what to say. Our guide to acting on website visitors goes through the scripts.
Frequently asked questions
Can Bizzy tell me which person visited my website? No. It identifies the company, the pages, the frequency and the intent level. Visitors are shown as pseudonymous labels. To reach the right person you use the company's Contacts tab.
What technology does Bizzy use to identify website visitors? Snitcher, which matches the session's network address to an organisation. Bizzy then links that organisation to its own company record with legal entity, figures, signals and contacts.
Does it work for visitors in the Netherlands and Germany as well as Belgium? Identification works wherever the network address resolves to a company. The depth of the record behind it differs: Belgian companies carry register and National Bank data; other countries carry the data Bizzy has for that market.
Is company-level visitor identification GDPR-compliant? It processes network and session data and matches them to organisations, not to natural persons, and shows no personal data from the visit. You still disclose it in your privacy notice, and any outreach to a person afterwards follows the normal per-country rules.
Read next: website visitor identification tools for the Benelux compared and which companies visit my website, and what to do about it.
Photo: skyline of the Wilhelminapier, Rotterdam, Jan Geerling, CC BY-SA 4.0, via Wikimedia Commons