Bizzy vs Leadinfo: visitor identification alone, or the whole picture

The short answer

Leadinfo identifies the companies that visit your website and charges by how many it identifies each month, from €69 to €889 on annual billing. Bizzy identifies them too, as one part of a platform that also holds company data (Belgium from the official registers, other European countries through Creditsafe data), buying signals and prospecting. If your only question is "which companies visited", Leadinfo is a focused, well-built answer. If the next question is "and who are they, are they worth it, and who else in the market looks like them", the comparison changes.

What Leadinfo is

Leadinfo is a website visitor identification tool. You install a script, and it resolves the network address of each visit to a company, then shows you the company, the pages viewed, the number of visits and a lead score. It claims a database of 220 million companies across 195 countries with 45 datapoints per company, and it reports identifying roughly 30% of visitors, which is the figure it uses to size its own plans (Leadinfo pricing page, retrieved 18 September 2026). It integrates with the usual CRMs, says it is used by more than 8,000 businesses (Leadinfo homepage, retrieved 21 September 2026), and has been widely adopted in the Netherlands and Belgium, which is why it is the tool most people here compare against.

Leadinfo pricing in 2026

Leadinfo publishes its prices, which is to its credit. There are three plans, Starter, Scale and Pro, and within each the price is tiered by the number of companies identified per month. Monthly billing is about 30% higher than annual, and more on Starter.

Per month on annual billing, from leadinfo.com/en/pricing, 30 September 2026. Starter has 3 users and no automatic CRM sync, Scale 10 users, Pro unlimited users. Every tier and the monthly prices are in Leadinfo pricing and alternatives.

Two things follow from the model. The price rises with your traffic, not with your results: a busy site that identifies 600 companies a month pays €259 on Scale whether or not any of them fit. And since roughly 30% of visits are identified, the tier you land in is set by your total visits divided by about three; a site with 2,000 monthly sessions typically sits in the 501 to 750 band.

What visitor identification can and cannot tell you

Both tools share the same ceiling, because both depend on the same mechanism: a visit from a company office network resolves to the company; a visit from a home connection, a mobile network or a VPN mostly does not. Neither tool tells you which person visited; both show pseudonymous visitors under a company name. We explain the mechanism and its limits in who is visiting my website.

The difference is in what happens after identification.

Leadinfo gives you the company, the visit history, a score and its own firmographic data, and hands the company to your CRM.

Bizzy matches the identified company to its company profile: for a Belgian company the register entry and filed accounts, for Dutch and other European companies Creditsafe data, then legal structure and ownership, size, technology in use, a credit score through Creditsafe, and the decision-makers on file with verified contact details. Each visit gets an intent score with a stated reason, sessions show the exact pages and timestamps, returning customers are flagged, and a threshold you set turns the hottest companies into tasks for the right rep or pushes them into a list, a CRM or an outreach play.

Where Leadinfo is the better choice

If visitor identification is the only capability you want, Leadinfo is simpler to buy, simpler to explain to finance, and priced in the open. A marketing team that wants to see which target accounts engage with a campaign, and already has its company data elsewhere, does not need a platform. Leadinfo's global coverage also matters if most of your visitors are outside Europe.

Where Bizzy is the better choice

The case for Bizzy is that the visitor is only a starting point. A company that read your pricing page twice is more useful when you can see, in the same screen, that it filed accounts showing growth, that it is hiring in the department you sell to, and which of its directors you should call. It is more useful still when the same system can tell you which other companies in Belgium or the Netherlands look like it, which is what the Lead Generation Agent does, and can watch the companies you already track for changes through Signals. Visitor tracking is included in the Bizzy platform plans rather than sold separately, every plan starts with a free trial without a credit card, and data is stored primarily on servers in the EU. Where Bizzy is weaker: its coverage is European, and if your traffic is mostly from elsewhere, a global identification tool will name more of it.

The comparison in one table

How to decide

Count what you would do with the list. If the answer is "see which target accounts engaged, then hand them to sales", Leadinfo does that at a known price. If the answer involves qualifying the company, finding the right contact, checking its financial standing, or finding more companies like it, you would be buying a second tool to do that next to Leadinfo, and Bizzy is that second tool with the first one included.

For the wider category, website visitor identification tools for the Benelux compared puts Leadinfo next to Leadfeeder, Salesfeed, Albacross and Bizzy on published prices, and website visitor identification and GDPR covers the legal side of the script itself.

Frequently asked questions

How much does Leadinfo cost? From €69 per month (Starter, up to 50 identified companies) to €889 per month (Pro, 4,001 to 5,000), on annual billing; above 5,000 on request. Monthly billing is about 30% higher. Prices are published on Leadinfo's own pricing page.

Is Bizzy a Leadinfo alternative? For website visitor identification, yes, with the same company-level ceiling. The difference is that Bizzy adds company data (Belgian register data, other countries through Creditsafe data), intent scoring with reasons, task routing and prospecting for the rest of the market, rather than identification alone.

Can either tool tell me which person visited? No. Both identify the company behind the network address and show individuals as pseudonymous visitors.

Which has better coverage in Belgium and the Netherlands? Identification rates depend on how much of your traffic comes from company networks, and that is the same for both tools. The difference is what is known about the company once identified: Bizzy works from the Belgian registers and Creditsafe data for Dutch companies, Leadinfo from its own global database.