The short answer
Apollo.io is an all-in-one outbound platform built on a global contact database: 240 million-plus contacts, sequences, a dialer, meetings and deal management in one tool, at published prices from US$49 per seat per month on annual billing. Bizzy is a European company-data platform: the official registers of 33 countries, buying signals and a lead generation agent, with contacts attached to the companies and the outreach left to your CRM and sequencer. If you run high-volume outbound and want one tool that finds, emails and, in the US or with the international add-on, calls, Apollo is the more complete product. If your market is European SMEs and mid-market companies and the hard part is knowing which companies exist, which fit and when to call, Bizzy is built for that.
Four things a European buyer should weigh before either. Apollo publishes no European coverage figure at all. Its data is hosted in the United States. The dialer included in its paid plans is listed as a "US Dialer", with international dialling in a US$119-a-month add-on, and contact-level website-visitor identification is an add-on marked "US Only" too. A phone number costs eight credits against one for an email. Bizzy is our product; every figure below comes from the two companies' own websites, plus Eurostat, Capterra and Trustpilot, checked between 8 and 11 September 2026, with sources linked. This is not legal advice.
At a glance
Bizzy | Apollo.io | |
Built on | Official company registers of 33 European countries, plus websites, vacancies and Creditsafe | Contributor network, public web crawl, third-party data providers and engagement data |
Scale published | 50 million-plus companies; no contact count | 240 million-plus contacts, about 30 million companies (Apollo pages, 8–10 September 2026); 150 million refreshed monthly |
European coverage published | 33 countries named; no per-country company count | None; global totals only |
Contacts and phone numbers | Decision-maker contacts and LinkedIn profiles on company records; no volume published | Core product; 1 credit per email, 8 per phone number; 98% email accuracy claimed |
Timing signals | 7 signal types incl. hiring surges, funding, leadership changes, website visits | Intent topics (1 to 12 by plan), job-change enrichment, AI lead scoring, lookalikes (beta), website visitors (companies) |
Workflow | Lead generation agent, 54+ filters, CRM push, Chrome extension, API | Sequences, US dialer, meetings, deal management, AI assistant, Chrome extension, API |
Data location stated | Primarily stored on servers in the EU | Hosted in the United States; SCCs and EU-US Data Privacy Framework for transfers |
Regulator record | None found | None found |
Price | Free start; Core, Boost, Scale on request | Free plan; Basic US$49, Professional US$79, Organization US$119 per seat per month on annual billing |
What each is built on
Apollo starts from the contact. Its data page describes four sources: a "data contributor network" drawing on "over 2 million data sources", an "engagement suite" that learns from email replies and bounces, "public data crawling" with "proprietary algorithms that regularly crawl the web", and "third-party data providers" processing "over 230 million records monthly". It claims 240 million-plus contacts, 150 million refreshed monthly, 5.3 million new contacts a month, a "98% email accuracy rate" from a "7-step email verification logic", and "less than 1% invalid direct phone numbers" (Apollo data). Its processing notice names the same three external sources and the legal basis: "our legitimate interests, as well as those of our customers" (Apollo processing notice). The accuracy figures are Apollo's own.
Bizzy starts from the company. It combines the official company registers of 33 European countries into a database of more than 50 million companies, then adds company websites, LinkedIn profiles, job openings tracked through PredictLeads (plus VDAB vacancies in Belgium), and credit scores and limits from Creditsafe (Bizzy). For eleven of those countries, Germany, Austria and the United Kingdom among them, the company data is supplied through Creditsafe (Bizzy). Contacts sit on the company record; Bizzy publishes no count of them.
Why it matters in Europe: in 2023, 99% of the EU's 33.1 million enterprises were micro or small businesses (Eurostat), and a register lists them whether or not anyone has ever exchanged a business card with them. A contributor-and-crawl database is densest where most of its users are. Apollo publishes no regional breakdown, so we cannot say where that is; the US Dialer and the US-only contact-visitor identification are the only clues its website gives, and they point to the United States. That is not a flaw in Apollo's model; it is the shape of it.
European coverage: what each publishes
Apollo publishes global totals and nothing else: no figure for Europe, no country breakdown, and no European mobile count (Apollo data). Bizzy names its 33 countries and its 50 million-plus company total and says the data for eleven of them comes through Creditsafe, but publishes no company count per country. So for your markets you have to ask both, and in the Apollo case you are asking for a number the website does not hint at.
The honest reading: Apollo probably has more people in its database than Bizzy in most markets; 240 million published against no figure at all makes that the safe assumption, but it is an assumption. Bizzy should have the fuller company list in Belgium, the Netherlands and the other register countries, because the register is the list; Apollo publishes nothing that lets you check. Run both on a sample of your own target list before you sign; coverage can differ widely between a Belgian manufacturer with 40 staff and a London SaaS company.
Contacts, credits and phone numbers
Apollo's credit system decides what its coverage costs you. An email address costs one credit, a phone number eight, data enrichment one to eight (its FAQ says up to nine), an AI research run one, and the US dialer two credits per minute (Apollo pricing). Paid plans grant credits upfront for the year: 30,000 per seat on Basic, 48,000 on Professional, 72,000 on Organization. In practice a Basic seat's 30,000 credits buy 30,000 emails, or 3,750 phone numbers, or a mix; if your motion is cold calling, divide the headline credit count by eight before you compare.
Bizzy attaches decision-maker contacts to company records and pushes them into your CRM, but publishes no contact or phone-number count and no accuracy figure. For cold callers that is the number to test in a trial before committing. For a wider comparison of phone-data vendors, including Cognism's phone-verified figures, see the best B2B prospecting tools for European sales teams.
Timing: signals and qualification
Apollo has built a lot here. The pricing page lists buying-intent topics (one on Free, six from Basic, twelve on Organization), job-change enrichment, AI lead scoring, AI research, "People & Company Lookalikes" in beta, and website-visitor identification at company level, 20 companies a month on the free plan and 100 on paid plans (Apollo pricing). Two European caveats sit in the small print: contact-level visitor identification is part of the Inbound add-on (US$119 per team per month on annual billing) and is marked "US Only", and the larger company-visitor volumes (up to 50,000 a month) are in that add-on too.
Bizzy tracks seven signal types, including hiring surges, funding rounds, leadership changes and website visits, and lets you set alerts on them (Bizzy Signals); its lead generation agent takes an ideal customer profile in plain language, researches and qualifies companies continuously and delivers a prioritised list every week (Bizzy). The signals run over the register universe, and they include vacancies tracked through PredictLeads and, in Belgium, from VDAB.
Both tools sell timing. The difference is the universe under the signals: Apollo's fire on the companies in its contact database, Bizzy's on the companies in the registers, including the ones no contributor has ever uploaded. If your pipeline depends on spotting a 40-person Flemish manufacturer the week it posts three vacancies, test whether each database has the company at all.
Compliance and where the data lives
Legal basis and rights. Apollo says it processes prospect data on "our legitimate interests, as well as those of our customers", informs people through its Privacy Center and lets them request access, rectification or deletion there or at privacy@apollo.io (Apollo processing notice). It describes itself as "GDPR compliant as both a Data Processor and Data Controller" and is ISO 27001 and SOC 2 certified by A-LIGN (Apollo security). We found no regulator decision against Apollo, and none against Bizzy.
Location. Apollo is explicit: "The personal data that Apollo processes when providing its services is hosted in the United States", with Standard Contractual Clauses and EU-US Data Privacy Framework certification covering transfers (Apollo processing notice). Bizzy states that data is primarily stored on servers in the EU and offers do-not-call cross-checking where the law requires it, such as Belgium and the Netherlands (Bizzy GDPR). Apollo publishes no list of do-not-call registers it screens against.
Two concessions on Bizzy's side. It lists no ISO or SOC 2 certification on its website, where Apollo lists both, and it has too few public reviews to quote a meaningful score. Apollo's public record is mixed rather than bad: Capterra rates it 4.5 out of 5 across 398 reviews, Trustpilot 3.1 across 1,292 with 37% one-star reviews, mostly about account lockouts and credit costs, as at 10 September 2026 (Capterra, Trustpilot); its own pricing page cites 4.7 out of 5 across 9,690 reviews.
What it means for you. You are the controller for the outreach you do with either tool, and the rules differ by country; our guide to generating B2B leads in Europe sets out the rules for six countries with sources. US hosting is not illegal under the GDPR, but it is a question your DPO will ask, and Apollo's answer is on its processing notice.
Workflow: one tool versus a workspace plus your stack
Apollo is the more complete outbound tool, and it is fair to say so plainly. Paid plans include unlimited sequences (with A/Z testing from Professional), deliverability tooling and email warm-up, an AI assistant and AI research, meetings, deal management, call recording, automated workflows and integrations with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid and LinkedIn, plus a Chrome extension and API (Apollo pricing). The catch for Europe is the phone: the dialer included in the plans is listed as a "US Dialer", and calling outside the United States needs the Advanced Dialer add-on at US$119 per team per month on annual billing, whose international minutes are billed in credits at a rate Apollo lists as "Varies by region".
Bizzy is a workspace with an agent. You brief the agent on your ideal customer, it delivers a researched, prioritised list weekly, and company and contact records push into HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Teamleader Focus and Odoo, and into Lemlist and La Growth Machine for sequences, with a Chrome extension and an API (Bizzy integrations). For email sequences and calling, outreach runs through the tools Bizzy connects to.
If your motion is "one rep, one tool, two hundred emails a day", Apollo is the shorter path. If your motion is "which of the 50,000 companies in my territory should we work this week, and push them to the tools we already have", Bizzy's agent is.
Pricing
Apollo publishes its prices, per seat, with annual billing shown by default and a monthly option at a higher rate (the page says annual billing saves 24%) (Apollo pricing, checked 11 September 2026):
Plan | Price (annual billing) | Credits per seat | Notes |
Free | US$0 | 900 a year, granted monthly | 2 sequences, 20 website-visitor companies a month, 5 AI-assistant chats |
Basic | US$49 per seat per month | 30,000 a year, upfront | Unlimited sequences, 6 intent topics, US dialer (credits apply) |
Professional | US$79 per seat per month | 48,000 a year, upfront | Adds A/Z testing, unlimited mailboxes, 4,000 call-recording minutes |
Organization | US$119 per seat per month, minimum 3 seats | 72,000 a year, upfront | 12 intent topics, SSO, 8,000 minutes, advanced security |
Add-ons | US$119 per team per month each, annual billing | – | Inbound (company visitors to 50,000 a month; contact visitors US only) and Advanced Dialer (international, parallel, power) |
Email 1 credit, phone number 8, enrichment 1 to 8, AI research 1 per run, US dialer 2 per minute. Apollo's FAQ gives trial credits as 100 in one answer and 50 plus 5 mobile credits in another; ask which applies. Prices exclude tax, and the plans are for internal use only; reselling the data needs a separate agreement.
Bizzy does not publish prices: three plans, Core, Boost and Scale, a free start without a credit card, and the number comes from a conversation (Bizzy pricing). That is a real disadvantage when you are comparing on a spreadsheet, and we say so; the trade is that you are pricing a company universe, signals and an agent rather than credits per reveal.
Verdict per use case
High-volume outbound with one tool: Apollo. Sequences, warm-up, meetings and deals in one place at a published price; nothing on Bizzy's side competes with that scope.
US-led or global outbound: Apollo. The dialer and the contact-level visitor identification are US-only, and nothing on Apollo's website suggests its database is denser anywhere else.
European SMEs and mid-market, Benelux first: Bizzy. Register-sourced company coverage, vacancies from VDAB, signals and the agent in one workflow, pushed to the CRM you already have.
Germany and DACH: test both. Apollo publishes no German figure; Bizzy's German and Austrian company data comes through Creditsafe and it publishes no German count either. Apollo's dialer for German numbers sits in the Advanced Dialer add-on; with Bizzy, calling runs through your own tools.
Cold calling as the main motion: count the credits. Apollo charges eight per phone number and its included dialer is a US dialer; Bizzy publishes no phone-number volume at all. Compare mobile coverage for your segment in a trial of each.
Compliance-first buying in the EU: Bizzy's register provenance, EU storage and do-not-call checks are the cleaner story; Apollo's certifications are broader, but its data is hosted in the United States and it publishes no do-not-call list.
Both: one workable set-up. Bizzy to decide which European companies to work this week, Apollo to run the sequences and fill contact gaps. Keep one suppression list across both, and apply the per-country outreach rules to whatever you export.
Frequently asked questions
Is Apollo.io GDPR compliant?
Apollo says it is, as both processor and controller, relies on legitimate interest, offers a Privacy Center for access and deletion requests, and is ISO 27001 and SOC 2 certified. Its data is hosted in the United States under Standard Contractual Clauses and the EU-US Data Privacy Framework. We found no regulator decision against it. Compliance for your own outreach is your responsibility as controller.
Does Apollo have good European data?
Apollo does not say. Its website publishes global totals (240 million-plus contacts, 150 million refreshed monthly) and no figure for Europe or any European country. Ask for the count in your markets before you buy, and test a sample of your own target list.
How much does Apollo cost for a European team?
Basic is US$49, Professional US$79 and Organization US$119 per seat per month on annual billing (Organization needs three seats), each with credits granted upfront for the year. Emails cost one credit and phone numbers eight. Calling outside the United States needs the Advanced Dialer add-on at US$119 per team per month, and contact-level website-visitor identification is an add-on marked US only.
Does Bizzy have Apollo's contact data?
No. Bizzy attaches its own decision-maker contacts to register-based company records and publishes no contact count; Apollo publishes 240 million-plus contacts. If contact volume is the deciding factor, test Bizzy's coverage for your segment before you decide.
Can I use Bizzy and Apollo together?
Yes; it is a workable pairing: Bizzy to build and prioritise the company list from the registers and signals, Apollo to run the sequences and fill contact gaps on the accounts that matter. Keep one suppression list across both, and apply the per-country outreach rules to whatever you export.
Données, signaux et valeur des pipelines
Bizzy et Apollo promettent tous deux une croissance des pipelines, mais ils définissent « de bonnes données » de manière très différente. Cette différence a un impact direct sur ce qui se retrouve dans votre CRM et si votre équipe de vente passe du temps à vendre ou à nettoyer des listes.
Apollo est construit autour du volume de contacts et de l'efficacité de l'engagement. Bizzy est construit autour de l'intelligence d'entreprise, du timing et de la qualification, en particulier pour les marchés européens où le contexte compte plus que l'échelle.
Bizzy : transformer les signaux du marché en réelles opportunités
Bizzy commence au niveau de l'entreprise, et non au niveau du contact. Il combine les registres européens officiels avec des signaux de marché en temps réel pour comprendre quelles entreprises comptent et pourquoi maintenant.
Les équipes de vente voient des signaux tels que :
Activité de recrutement et postes vacants
Changements sur le site web et intention des visiteurs
Mises à jour de la pile technologique
Nouvelles sur les affaires et signaux d'expansion
Contexte financier et juridique pour qualifier la viabilité
Cela permet aux équipes de prioriser les entreprises qui correspondent à leur ICP et montrent de l'élan. Au lieu de faire parvenir des messages à des milliers de profils, les représentants travaillent sur un ensemble plus restreint de comptes avec des raisons claires de s'engager.
Le résultat est un pipeline construit sur la pertinence et le timing, et non sur le volume.
Apollo : engagement à volume élevé à grande échelle
La force d'Apollo réside dans l'échelle. Il fournit une base de données de contacts très large et mondiale, combinée à l'automatisation de l'engagement, ce qui le rend bien adapté aux équipes menant des campagnes sortantes à volume élevé, en particulier aux États-Unis.
Cette approche fonctionne mieux lorsque la stratégie consiste à atteindre de nombreux contacts rapidement et à voir ce qui fonctionne. En pratique, cela signifie souvent un style d'engagement plus sur le modèle « spray-and-pray », où le volume compense le contexte limité.
Parce que la plupart des données d'Apollo sont axées sur les contacts, les signaux au niveau de l'entreprise et les nuances locales sont plus faibles, surtout en Europe. Les équipes peuvent aller vite, mais doivent toujours filtrer davantage pour identifier quels comptes sont réellement pertinents ou sur le marché.
Ce que cela signifie pour votre pipeline
La différence se manifeste rapidement dans le travail quotidien des ventes :
Bizzy vous aide à décider qui contacter et quand, avant même que l'engagement ne commence.
Apollo vous aide à réaliser un engagement à grande échelle, une fois que vous avez déjà une liste.
Si votre pipeline dépend de la précision, du timing et de la compréhension des mouvements du marché, Bizzy crée plus de valeur en amont.
Si votre dynamique repose sur le volume et la rapidité, avec moins de qualification en amont, Apollo convient mieux à ce modèle.
En bref, Bizzy filtre avant que vous ne vous engagiez. Apollo envoie d'abord et filtre ensuite.
Flux de travail de prospection et de qualification
La plus grande différence au quotidien entre Bizzy et Apollo se manifeste dans la manière dont les équipes de vente prospectent et qualifient les comptes.
Bizzy est conçu pour éliminer la recherche manuelle avant que l'engagement ne commence. Les équipes commencent par définir leur ICP, puis Bizzy scanne en continu le marché pour identifier des entreprises qui correspondent à ce profil et montrent des signes de mouvement. La prospection est guidée par des filtres, des signaux et de l'automatisation plutôt que par la construction manuelle de listes.
Les équipes de vente peuvent :
Construire des listes hautement ciblées en utilisant des filtres ICP avancés
Trouver des entreprises similaires à leurs meilleurs clients existants
Identifier les entreprises recherchant des rôles ou des départements spécifiques
Suivre les signaux du marché tels que l'embauche, l'activité sur le site web et les changements d'affaires
Être notifié lorsque quelque chose de significatif change, afin que le timing ne soit jamais raté
La qualification se fait avant qu'un prospect n'atteigne le CRM. Au moment où une entreprise est activée, elle correspond déjà à l'ICP, montre de l'intention et a été enrichie de contexte et de contacts.
Apollo suit un flux de travail sortant plus traditionnel. Les équipes recherchent dans une grande base de données de contacts, appliquent des filtres basiques et construisent des listes manuellement. La qualification se fait souvent plus tard, pendant ou après l'engagement, en fonction des réponses et de l'engagement.
Cela fonctionne bien pour les équipes menant des actions sortantes à volume élevé, mais cela impose plus de responsabilité aux représentants pour filtrer, tester et itérer.
Intégrations et adéquation des flux de travail
Les deux plateformes s'intègrent bien, mais elles sont conçues pour s'insérer dans des ensembles très différents.
Bizzy est construit pour des workflows sortants européens modernes. Il s'intègre directement avec des outils CRM et de vente tels que HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Teamleader Focus, Odoo et des outils de séquençage. Les prospects sont directement intégrés dans ces systèmes avec un mapping de champs propre et un contexte intact.
Bizzy propose également une API REST, permettant aux équipes de construire des flux de travail personnalisés et d'automatiser la façon dont les données d'entreprises, de signaux et financières circulent dans leur pile existante. Cela donne à Bizzy l'impression d'être une source de données qui alimente vos outils, et non une destination dont vous devez exporter.
Apollo s'intègre également fortement avec les outils CRM et d'engagement, en particulier pour l'exécution de l'engagement. Il s'intègre bien dans les ensembles axés sur le séquençage, l'automatisation des e-mails et les flux de travail d'appels.
La différence réside dans le focus :
Bizzy est conçu pour alimenter votre CRM avec des comptes qualifiés.
Apollo est conçu pour réaliser des engagements une fois que les contacts sont déjà sélectionnés.
Tarification
Apollo et Bizzy adoptent des approches très différentes en matière de tarification, reflétant leurs ICP.
Apollo propose un niveau gratuit et une tarification par siège à partir d'un coût mensuel relativement bas. Cela le rend accessible aux startups, agences et équipes qui ont besoin de données de contact et d'automatisation de l'engagement à grande échelle.
Bizzy utilise un modèle plus flexible, basé sur l'utilisation, aligné sur la création de pipelines plutôt que sur les sièges. La tarification dépend de l'étendue des marchés, de l'automatisation et des flux de travail que vous souhaitez exécuter. Bien que Bizzy soit généralement plus cher qu'Apollo, il remplace plusieurs étapes du processus de vente, y compris la recherche manuelle, la construction de listes, l'enrichissement et la qualification.
En pratique, Apollo est moins cher au départ. Bizzy apporte plus de valeur en amont car il offre des données européennes beaucoup plus profondes et une plus large gamme de cas d'utilisation, de la recherche détaillée d'entreprise aux filtres avancés qui aident les équipes à atteindre leur ICP spécifique avec beaucoup moins d'effort.
Verdict final
Bizzy et Apollo sont conçus pour différentes dynamiques de vente et différents acheteurs.
Si votre stratégie repose sur un volume élevé sortant, des données au niveau des contacts et une automatisation de l'engagement intégrée, Apollo est un excellent choix, surtout pour les équipes axées sur les États-Unis. Il excelle lorsque la rapidité et l'échelle comptent plus que la profondeur.
Si votre croissance dépend de l'exactitude des données européennes, de la précision de l'ICP, et de savoir qui vaut la peine d'être contacté et quand, Bizzy est le meilleur choix. Il est conçu pour aider les équipes de vente à éviter le démarchage à l'aveugle et à se concentrer sur des comptes qualifiés, sur le marché, avec un réel contexte derrière eux.
La question la plus importante n'est pas de savoir quel outil a le plus de contacts.
C'est de savoir si votre équipe veut envoyer plus de messages ou conclure plus d'affaires pertinentes.
Votre pipeline reflétera ce choix.
