The short answer
ZoomInfo and Bizzy are built for different markets. ZoomInfo is an American B2B contact and intent platform built for scale: 500 million-plus professional profiles, 135 million-plus direct dials, intent data on 4,500-plus topics, and quote-only pricing that third-party trackers put at a median of US$33,500 a year. Bizzy is a European company-data platform: Belgian register data, other European countries through Creditsafe data, buying signals and a lead generation agent, with contacts attached to the companies rather than the other way round. If you sell to large North American accounts and have the budget and procurement process for an enterprise contract, ZoomInfo is the deeper tool. If your market is European SMEs and mid-market companies, Benelux first, and you need to know which companies exist, which fit, and when to call, Bizzy is built for that job.
The number a European buyer should read first is ZoomInfo's own: it publishes 20.5 million-plus companies for all of Europe, against 79.6 million-plus for North America, and no figure per country. Bizzy is our product; every figure below comes from the two companies' own websites, Vendr and Eurostat, plus our own Belgian counts, checked on 23 September 2026, with sources linked. This is not legal advice.
At a glance
Bizzy | ZoomInfo | |
|---|---|---|
Built on | Official company registers for Belgium, Creditsafe data for other European countries, plus websites and vacancies | Web crawling, licensed data, an in-house research team, and contributions from customers and ZoomInfo Lite users |
Scale published | Deepest in Belgium | 500 million-plus professional profiles, 122 million-plus companies, 300 million-plus verified emails, 135 million-plus direct dials |
European coverage published | Belgium from the registers, other countries through Creditsafe data; no per-country company count | 20.5 million-plus companies, 66 million-plus contacts and 18.5 million-plus mobile numbers for Europe; no per-country figures |
Contacts and phone numbers | Decision-maker contacts and LinkedIn profiles on company records; no volume published | Core product; claims 96% email deliverability and 87% mobile number accuracy |
Timing signals | 7 signal types incl. hiring surges, funding, leadership changes, website visits | Intent on 4,500-plus topics, plus funding, M&A, executive moves, job postings and more |
Website visitors | Company-level identification, powered by Snitcher | Company-level via IP; person-level WebSight BuyerID is US-only, "GDPR markets are not in scope" |
Data location stated | Primarily stored on servers in the EU | May be stored and processed in the United States, under Standard Contractual Clauses and the EU-US Data Privacy Framework |
Certifications listed | None listed on the website | SOC 2 Type II, ISO 27001, ISO 27701, TRUSTe |
Price | Core is a free start; Boost and Scale on request | Quote only; Vendr reports a median of US$33,500 a year across 1,573 purchases |
What each is built on
The difference that explains everything else is where the first record comes from.
ZoomInfo's data centres on people. Its privacy policy says it collects data from "the web, information provided by our users and customers, information licensed from other companies, and research from our in-house research team", plus a contributory network in which customers' connected systems help verify and supplement records. Users of its free ZoomInfo Lite tier can give ZoomInfo access to their email account, from which it extracts names, phone numbers, job titles and addresses from contact books and email signatures (ZoomInfo privacy policy, updated 13 October 2025). Its data page describes a pipeline of web crawling, AI verification and human research, and publishes 500 million-plus professional profiles and 122 million-plus company records (ZoomInfo data).
Bizzy starts from the company. It builds its Belgian company data from the official registers, then adds company websites, LinkedIn profiles, job openings tracked through PredictLeads (plus VDAB vacancies in Belgium), and credit scores and limits from Creditsafe (Bizzy). For every other country, the Netherlands, Germany, Austria and the United Kingdom among them, the company data is supplied through Creditsafe (Bizzy). Contacts sit on the company record; Bizzy publishes no count of them.
Why it matters in Europe: 99% of the EU's 33.1 million enterprises are micro or small businesses (Eurostat). A register lists them whether or not anyone who works there has ever appeared in a contact book, a crawl or a research call. A person-first database is only as complete as the people who have passed through it. That is not a flaw in ZoomInfo; it is what that model produces, and ZoomInfo publishes the result, as the next section shows.
European coverage: what each publishes
ZoomInfo publishes a regional breakdown, and it is worth reading closely. North America: 79.6 million-plus companies, 157.8 million-plus contacts and 77.7 million-plus mobile numbers. Europe: 20.5 million-plus companies, 66 million-plus contacts and 18.5 million-plus mobile numbers (ZoomInfo data). No European country is broken out, so for Belgium or the Netherlands you would have to ask.
Two readings of that. First, Europe is about 17% of the company records ZoomInfo publishes. Second, ZoomInfo's figure for the whole of Europe is smaller than the number of enterprises Eurostat counts in the EU alone. The definitions differ, since a ZoomInfo company record and a Eurostat enterprise are not the same unit, but it suggests the smallest European businesses are where to test ZoomInfo's coverage first.
Bizzy sources Belgium from the official registers and says that every other country comes through Creditsafe data; it publishes no company count per country. What we can put numbers on is Belgium, because we measure it: of the 2,027,758 Belgian companies in our database, 461,329 have a website on record and 131,137 have a LinkedIn company page. A database that depends on online visibility would miss most of them, and we set out the mechanism in why international prospecting tools miss Belgian SMEs.
The honest reading: on people, ZoomInfo has published numbers at a scale Bizzy does not claim. On companies, Bizzy is built from the Belgian registers that define which companies exist there, and from Creditsafe data elsewhere in Europe; ZoomInfo publishes 20.5 million European companies and does not break them out by source or country. Run both on a sample of your own target list before you sign.
Contacts, phone numbers and intent
This is ZoomInfo's home ground. It publishes 300 million-plus verified business emails and 135 million-plus direct dials, and claims 96% email deliverability, 87% mobile number accuracy and a 72% hit rate on direct dials (ZoomInfo data). Those figures are ZoomInfo's own and are not broken out for Europe. Its intent product tracks 4,500-plus topics, and its signal datasets cover funding, M&A, executive moves, job postings, facilities and more. The higher plans add buying-group filters, champion tracking and AI-generated account summaries (ZoomInfo pricing).
Bizzy attaches decision-maker contacts to company records and pushes them into your CRM, but it publishes no contact or phone-number count. It tracks seven signal types, including hiring surges, funding rounds, leadership changes and website visits, and lets you set alerts on them (Bizzy Signals); its lead generation agent takes an ideal customer profile in plain language, researches and qualifies companies continuously and delivers a prioritised list every week (Bizzy).
The difference is the universe those signals run over. If your pipeline depends on spotting a 40-person Flemish manufacturer the week it posts three vacancies, the first question is not how good the intent model is, but whether the database has the company at all.
Website visitors
Both identify the companies behind anonymous website traffic, and here the European difference is explicit. ZoomInfo's person-level WebSight BuyerID, which names the individual visitor, "operates exclusively in the United States", and ZoomInfo states that "GDPR markets are not in scope" (ZoomInfo data). Bizzy identifies visiting companies, not people, through Snitcher, and shows them against the company record. How that works, and what the GDPR allows, is in which companies visit my website.
Compliance and data location
This is the section European buyers ask about, so here is the public record, without adjectives.
What ZoomInfo says. Its privacy policy relies on legitimate interest for "direct marketing, sales, and recruiting activities", says it provides notice to data subjects under Articles 13 and 14 of the GDPR, and offers a Trust Center for access, correction and removal. Personal information "may be transferred to, and stored and processed in, the United States", under Standard Contractual Clauses and the EU-US Data Privacy Framework, and ZoomInfo names VeraSafe in Ireland as its EU representative under Article 27. The profiles it collects can include freemail addresses and mobile numbers. Individuals can have their professional profile removed; company profiles, as a matter of policy, are not removed from its search engine (ZoomInfo privacy policy). It lists SOC 2 Type II, ISO 27001, ISO 27701 and TRUSTe (ZoomInfo data). Our search on 23 September 2026 found no published decision by an EU data protection authority against ZoomInfo.
Where Bizzy stands. Its company data comes from the official registers for Belgium and from Creditsafe for every other country; data is primarily stored on servers in the EU, and do-not-call cross-checking is available for Belgium and the Netherlands (Bizzy GDPR). One concession: Bizzy lists no ISO or SOC 2 certification on its website, where ZoomInfo lists several.
What it means for you. Whichever tool you buy, you are the controller for the outreach you do with the data, and the rules differ by country; our overview of cold outreach rules in Europe sets them out with sources.
Workflow and integrations
ZoomInfo is an enterprise platform with many surfaces: the core search, a Chrome extension and mobile app, CRM integrations such as Salesforce and HubSpot, export to Outreach and Salesloft on the higher plans, conversation intelligence through Chorus, website chat, and APIs (ZoomInfo pricing). It is built to become the data layer for a large go-to-market organisation.
Bizzy is a workspace with an agent. You brief the agent on your ideal customer, it delivers a researched, prioritised list weekly, and company and contact records push into HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Teamleader Focus and Odoo, and into Lemlist and La Growth Machine for sequences, with a Chrome extension and an API (Bizzy integrations). Teamleader Focus, a Belgian CRM, is on that list.
Pricing
ZoomInfo does not publish prices. Its pricing page lists three sales plans, Professional, Copilot Advanced and Copilot Enterprise, each with a free trial, and says the price depends on features, the number of licences and credit usage, with one credit consumed per exported contact or company profile (ZoomInfo pricing). Vendr, which tracks software contracts, reports a median of US$33,500 a year across 1,573 purchases, in a range from US$7,213 to US$155,820, updated February 2026 (Vendr). Treat that as indicative, not official.
Bizzy does not publish prices either: Core is a free start without a credit card, and Boost and Scale are on request (Bizzy pricing). That makes a spreadsheet comparison hard for both, and we say so. In practice the gap is the buying process: ZoomInfo is quoted per contract after a sales conversation, while Bizzy's free start can be tested this afternoon on your own market.
Verdict per use case
Large North American accounts, big team, procurement in place: ZoomInfo. The contact and intent depth on US enterprises is what the price pays for.
European SMEs and mid-market, Benelux first: Bizzy. Register-sourced company coverage in Belgium, the Netherlands through Creditsafe data, vacancies from VDAB, signals and the agent in one workflow, and a free start.
Global enterprise with a European arm: ZoomInfo for the global accounts, and test whether its 20.5 million European companies cover your European segment before you rely on it there.
Identifying website visitors in Europe: both work at company level; ZoomInfo's person-level identification does not apply in GDPR markets.
Both: some teams use a register-based tool to decide which European companies to work and a contact tool to fill gaps on the accounts that matter. If that is you, keep one suppression list across both.
Read next: ZoomInfo alternatives for European sales teams
What ZoomInfo reportedly costs, its free Community Edition and its contract terms are in ZoomInfo pricing.
Frequently asked questions
How much does ZoomInfo cost? ZoomInfo does not publish prices; every contract is quoted on features, licences and credits. Vendr reports a median of US$33,500 a year across 1,573 purchases, in a range from US$7,213 to US$155,820. Its sales plans are Professional, Copilot Advanced and Copilot Enterprise, each with a free trial.
Does ZoomInfo cover Belgium and the Netherlands? It covers Europe, with 20.5 million-plus companies and 66 million-plus contacts, but publishes no figure per country. Test it on twenty of your own customers, and compare how many come back with usable data against any other tool on the same list.
Is ZoomInfo GDPR compliant? ZoomInfo says it complies, relies on legitimate interest, sends notices under Articles 13 and 14, and names an EU representative under Article 27. Its data may be stored in the United States under Standard Contractual Clauses and the EU-US Data Privacy Framework. Our search on 23 September 2026 found no published EU regulator decision against it. Compliance for your own outreach is your responsibility as controller whichever tool you use.
Is there a ZoomInfo alternative for European SMEs? Yes. For Belgium, register-based tools are built to cover the long tail of SMEs. Bizzy is one; our comparison of Belgian prospecting tools sets it next to Companyweb, Trends Top and others.
Can I use Bizzy and ZoomInfo together? Yes. Bizzy to build and prioritise the European company list from register and Creditsafe data and signals, ZoomInfo to fill contact gaps on the accounts that matter. Keep one suppression list across both, and apply the per-country outreach rules to whatever you export.