The company

Founded over 125 years ago, KAA Gent is a leading Belgian football club competing in the Jupiler Pro League. Beyond sports, the club runs a thriving business network that connects hundreds of companies through partnerships, hospitality packages, and branded activations.

We spoke with Tyas Kastelijn, Commercial Manager at KAA Gent, about how Bizzy helps the club bring focus and speed to its commercial prospecting.

The challenge

Before using Bizzy, prospecting at KAA Gent was inconsistent and time-consuming.

“Before Bizzy, finding the right companies and contacts felt like detective work. The team jumped between Google, LinkedIn, and other sources, spending hours piecing together information that was often incomplete or outdated.”

This lack of structure made it hard to target the right companies around Ghent and East Flanders and slowed down the follow-up process with potential partners. The result: valuable time lost to manual research and fragmented information.

The solution

Through an existing partnership, KAA Gent started working with Bizzy, and quickly found that it gave structure to their entire commercial process.

“Bizzy helps us find the right companies and build prospect lists in a structured way. Before, everything felt random, now it’s fast and consistent,” says Tyas.

The team now applies a zone-based strategy: every two weeks, they select two or three industrial zones around Ghent, use Bizzy to identify all relevant companies within a 1- to 2-kilometer radius, and instantly get verified contact details. Those leads are then divided among the sales team for direct outreach.

Bizzy has become the central tool for planning and executing prospecting campaigns, offering:

• Structured, geographic prospecting around key business hubs

• Quick access to accurate company and contact data

• Seamless team collaboration through shared prospect lists

• The foundation for CRM enrichment and future automation

The team is also setting up Teamleader CRM integration, which will synchronize Bizzy data directly into their commercial database. “The interaction between Teamleader and Bizzy will be crucial for us,” says Tyas. “It’s the next step toward a fully connected system.”

And with the Bizzy Sales Agent, KAA Gent is already preparing for the next level of efficiency, testing the best search parameters to let the agent handle more of the groundwork automatically.

The results

Since adopting Bizzy, KAA Gent’s prospecting has evolved from manual to methodical.

Leads are now higher in quality, better followed up, and tied to clear regional strategies. Instead of random outreach, the team works with data-driven focus, knowing exactly which companies to target and who to contact.

While Tyas notes that Bizzy’s biggest benefit isn’t just time saved but structure gained, the impact on productivity is undeniable. “Bizzy gave us a clear structure for prospecting. We now work strategically instead of randomly,” he explains.

The commercial team now operates with greater confidence, consistency, and clarity, turning Bizzy into what Tyas calls their search engine for sales.