The company

Based in Belgium, The List Media helps B2B and B2C brands grow through performance-driven marketing. Its campaigns cover social media, Google Ads, and employer branding. The main focus is on generating qualified leads and measurable results.

We spoke with Nicolas De Smet, CEO of The List Media, about how his team transformed its own sales process with Bizzy.

The challenge

Before using Bizzy, The List Media’s sales team spent hours every week making prospecting lists manually.

“My sales reps would come in on Monday, lose the whole day building a list to call on Tuesday, and often the data was outdated or incomplete,” says Nicolas.

The lack of structure created two big problems:

• Lost productivity - Up to a full day each week spent gathering company data

• Unreliable information - Outdated names, wrong contacts, or companies that no longer fit their target profile

As Nicolas explains,

“We were wasting time on Excel sheets instead of real sales work.”

This inefficiency also caused uneven pipeline flow. “Some weeks we didn’t call enough because the team was busy making lists. Our sales went up and down depending on how much manual prep we managed to do,” Nicolas adds.

The team knew they needed a more data-driven, automated way to keep the pipeline full and predictable, without hiring more salespeople.

The solution

Instead of expanding the team, Nicolas focused on sales efficiency. That’s when The List Media turned to Bizzy.

The Bizzy Agent now automates their prospecting by finding and qualifying companies that match The List Media’s ideal customer profile. The Agent works in the background, scanning company websites, job boards, and online signals to deliver 10 relevant prospects per day directly into their CRM.

“Before, we’d spend 4 to 8 hours a week building a list of 50 companies manually. Now the AI Agent sends us 10 new, qualified prospects every day, which are already matched with our specific needs,” Nicolas explains.

Because the Agent integrates directly with Teamleader CRM, every lead is instantly logged and ready for follow-up. No more losing potential deals because they weren’t added to the system.

The Bizzy Agent also highlights key insights like open vacancies or lookalike companies, so The List Media’s team can instantly spot which prospects are hiring, growing, or likely to need marketing help.

The results

With Bizzy, The List Media turned manual prospecting into a steady, automated flow of qualified leads, and the impact has been clear:

• 4–8 hours saved per week on manual list-building

• 10 qualified leads delivered daily by the Agent

• Meeting rate doubled, from 2–3 to 5–6 meetings per 100 calls

• More consistent pipeline with fewer “slow weeks”

• Automatic CRM updates reducing admin and lost opportunities

These efficiency gains translate directly into revenue potential.

“If my two salespeople each save 800 hours a year from admin work, that’s 800 hours of real sales time, which translates to more meetings, more relationships, and more clients,” Nicolas explains.

Rather than spending their time on spreadsheets, The List Media’s sales reps now focus on building deeper relationships and closing deals.

“It’s better to spend two hours in a real conversation than one hour filling out Excel sheets,” says Nicolas. “Now my team has that time.”

Why it matters

For Nicolas, adopting Bizzy wasn’t just about saving time, it was about changing how the company thinks about sales.

“A lot of sales reps act busy but aren’t selling. Entrepreneurs should ask themselves: do I want my salespeople making lists, or meeting clients?” he says. “Efficiency is the real ROI.”

The List Media’s experience shows that when sales teams stop wasting time on admin, they can do more of what matters, which is connecting with clients and growing the business.