The company

Anticimex is an international pest control and prevention company, offering services to businesses, cities, and private individuals across 23 countries. In Belgium, Anticimex combines local expertise with innovative technology, including digital and preventive pest control solutions.

The Belgian company focuses on pest control and prevention, combining traditional services with smart monitoring and digital solutions.

We spoke with Paulien, Marketing Communication Officer at Anticimex.

The challenge

Anticimex previously used Trendstop for prospect list creation. Although this provided them with lists, the team still needed to spend time reviewing relevance and qualifying leads before campaigns.

Bizzy is not used by the sales team directly. Instead, marketing, the Sales and Marketing Director, and the CSC Manager are responsible for building and preparing prospect lists that support their campaigns.

The team did not struggle with outreach, but with having enough company information to confidently choose which companies to target.

The solution

Anticimex started using Bizzy to gain better insight into companies and to improve the quality of their prospect lists.

With Bizzy, the team quickly filters companies based on specific criteria such as NACE codes and number of employees. This makes it easier to maintain overview, apply structure, and build targeted lists for email campaigns without extensive manual research.

Paulien highlights the platform’s ease of use and intuitive interface as a key advantage, together with the depth of company information available in Bizzy. According to her, the platform makes it easier to work with detailed company data without adding complexity.

The results

Since adopting Bizzy, the biggest impact for Anticimex has been time savings.

By using Bizzy to build prospect lists for email campaigns, the team spends less time preparing data and more time focusing on campaign execution. The same efficiency gains are reflected in daily work, where prospect list creation has become faster and more structured.

Bizzy has become a practical support tool for Anticimex’s marketing and campaign preparation, helping the team work more efficiently with company data.