Leadinfo vs Bizzy: which approach fits your European lead generation?

Most B2B websites leak the same way. The right companies show up, read two case studies, check the pricing page, and leave without filling in a form. Leadinfo built a strong reputation solving exactly that: it tells you which companies landed on your site, in real time, so warm traffic stops slipping away.

But a list of company names is not a list of things to do. Someone still has to work out which of those visitors is worth a call, find the right person, and get there before the interest cools. And identification does nothing for the much larger group of ideal customers who have never visited your site at all.

Bizzy identifies the companies visiting your website, and then keeps going: every identified company gets an intent score, the reason behind it in plain language, and an automatic task routed to the right rep. Combined with the outbound engine, that makes it a full alternative rather than a partial one. Below we set out what each tool does, put them side by side in a single comparison, look at where each one is genuinely stronger, and work through what the differences mean for your go-to-market strategy.

What is Leadinfo and how does it work?

Leadinfo is a website visitor identification tool. You add its script to your site and it reveals which companies are visiting in real time by matching visitor IP addresses against its database, filtering out ISPs and bots so you only see real business traffic. Setup takes about five minutes, and that simplicity is a large part of the appeal.

For each identified company you get firmographic details from a 45-datapoint profile, the pages they viewed, and links to public profiles. Automatic lead scoring pushes the most promising visitors up the list based on time on site, pages viewed and number of sessions. Leadinfo works at organisation level, takes no personal data from the tracking itself, recognises returning visitors without cookies, and does not store IP addresses, all of which puts it on solid GDPR footing. Their database covers 220 million companies across 195+ countries, with 300 million contact profiles behind it.

Around that core sits a genuinely broad product: screen recording to watch how visitors move through your site, segments with 20+ filters, the Leadbot chatbot, Liquid Content for on-site personalisation, and 70+ native integrations plus Zapier and Make. Data is processed in the EU, hosted in Ireland and Frankfurt, ISO 27001 certified. Outreach automation lives in Autopilot, a paid add-on rather than part of the base subscription.

The strength is focus. Leadinfo does one job, identify who is on your site, and does it cleanly. The trade-off is the other side of that same coin: it only knows about companies that already came to you, and it hands you a well-organised inbox rather than a set of decisions. Everything after identification is yours to build.

Bizzy as a Leadinfo alternative: the AI-powered approach

Bizzy runs on the same European company database whether a lead comes to you or you go out and find it. A website visit is one buying signal among several, next to hiring activity, funding rounds and financial changes, and every signal gets scored, enriched and turned into a task for a named rep.

Bizzy's Website Visitor Tracking resolves anonymous traffic back to companies, and then keeps going. Every identified company gets an intent score from 0 to 100, refreshed each morning, with the reason in plain language: "Visited pricing & demo", "3 sessions this week", "Returned after 3 weeks". Pages you flag as high-value carry more weight, so pricing and demo views count for more than a blog post. Cross the threshold you set and Bizzy creates a task and assigns it to a specific rep.

Visits don't stay inside a visitor module either. They appear in the Signals feed, on the company timeline, and as filters in Advanced Search, so "Belgian SaaS companies, 50 to 200 employees, healthy credit score, visited our pricing page in the last 14 days" is a single query rather than an export and a spreadsheet.

The visit also arrives qualified, which is where the two approaches differ most. A company name and a page count don't tell you whether to pick up the phone. Every identified visitor is matched to its full European record: registry data, financials from filed annual accounts, Creditsafe credit scores, tech stack, open vacancies and validated decision-maker contacts. So it doesn't read as "Company X, four pages." It reads as: a 120-person logistics company, revenue up 30% last year, credit score healthy, hiring two account managers, and their operations director is the person to call.

Then there are the companies that never visited at all. Bizzy searches company, legal entity and contact data with 54+ filters, including financial and legal criteria most prospecting tools don't carry, and saved searches sync new matches to a list or CRM automatically. For teams that would rather not search, the Lead Generation Agent works from your ICP and current customers, scanning the European market for lookalikes and timely signals. You approve or reject each lead, and it adjusts.

At The List Media in Belgium, that setup produces around 10 qualified prospects a day pushed into the CRM with a short research note, saves 4 to 8 hours a week on list building, and has roughly doubled the team's meeting rate.