The company

D’Ieteren Automotive is Belgium’s leading importer and distributor of major car brands, including Volkswagen, VW Commercial Vehicles, Audi, SEAT, CUPRA, ŠKODA, Porsche, Bentley, and Lamborghini. With over 2,300 employees and more than 200 years of history, D’Ieteren continues to pioneer mobility solutions that are smooth, sustainable, and customer-centric.

We spoke with Durmus Gezduci, Fleet Manager VW Commercial Vehicles at D’Ieteren.

The challenge

D’Ieteren had a well-structured sales process, with clear steps for salespeople and dashboards for managers. But salespeople regularly ran into the same obstacle: incomplete or unclear lead information.

They knew the company names but struggled to find the right contact person. They lacked quick access to financial data. They couldn’t easily see if a company was bankrupt or unstable. And they had no visibility into links with related companies.

This missing context slowed prospecting and risked making it demotivating during quieter sales periods.

The solution

Bizzy filled this gap by enriching existing leads with reliable, detailed company information.

“The fact that salespeople start prospecting with the right contacts and company details already in hand means less time lost on research and more focus on building relationships,” explains Durmus Gezduci, Fleet Manager VW Commercial Vehicles.

With Bizzy, the team now has:

• Fast access to decision-maker contacts.

• Easy-to-check financial background.

• Company health and bankruptcy data.

• Visibility into connections with other companies.

The results

Since adopting Bizzy, D’Ieteren has seen several improvements:

• Prospecting aligned with long-term goals - rather than chasing immediate sales, the team focuses on being top of mind with prospects.

• Time saved in daily work - every customer who visits the showroom can be enriched with relevant information in minutes, instead of spending time searching multiple sources.

• Higher motivation - reps start every conversation with confidence, not guesswork.

In only six months, Bizzy has already transformed the team’s motivation and efficiency.