With Bizzy, XDI Europe transitioned from relying solely on inbound marketing to adopting a hybrid approach, effectively targeting prospective companies, streamlining lead generation with our AI prospecting tools and expanding their market reach through Bizzy’s B2B contact database.
The company
XDI Europe, located in Paris, is a 3D software consulting firm and an exclusive partner of Dassault Systèmes. They are the only full 3DEXPERIENCE partner providing subscriptions to advanced design tools like CATIA and SolidWorks.
XDI Europe helps companies involved in product development by selecting and setting up the right 3D software. They offer expert advice on choosing, implementing and using these complex software packages.
Their services are unique because they provide powerful design technology with clear, flexible terms and no commitments, which is ideal for engineers and designers looking for the best tools available.
The challenge
We interviewed Mathieu Ledoux, consultant at XDI Europe.
“Before, we only used inbound marketing at XDI Europe, getting leads from our website or through partners. But we noticed a big demand for our services and products locally. We felt there was more potential out there, so we considered actively seeking out potential customers ourselves.”
The solution
“In our quest for a more efficient way to reach our target market, we found the ideal partner in Bizzy. This platform enabled us to identify companies that perfectly match the customer profile we had in mind.
"With Bizzy's smart lists, we were able to filter companies within specific regions that meet our criteria. This not only led to increased business opportunities but also allowed us to extend our specialised advice and 3D solutions to more companies.”
The impact
“Introducing Bizzy was a big change from just using inbound marketing to a mixed strategy that includes both outbound and inbound methods. This was a big improvement over our previous use of lead generation tools like LinkedIn's Sales Navigator, which took a lot more time to get good leads. With Bizzy, we could quickly find leads and add them straight into our CRM system to start conversations and look into possible partnerships.
"We also offer special deals for startups, which are hard to find through normal internet searches. By tweaking the filters in Bizzy's smart lists, we were able to specifically find startups that really need our services at a lower cost. This focused approach has helped us quickly and effectively grow our market and build lasting relationships with early-stage companies."
"Although we've only been using Bizzy for a short time and don't have exact conversion rates yet, the leads from Bizzy have already resulted in promising deals that are moving forward in the sales cycle.”
Their favourite Bizzy feature
"The first one is the AI-powered website topic tool. This feature allows us to discover companies that might benefit from our 3D software solutions, even those not directly related to our typical industry sectors. By just entering a general keyword, we're able to access a broad range of potential clients outside our usual customer profile, significantly expanding our market reach. This capability makes it easier for us at XDI Europe to connect and build relationships with businesses that need our services, providing a substantial advantage."
"My second favourite feature is Bizzy's general search function, which I use multiple times daily. Previously, it was a challenge to locate the correct VAT number for the right company, especially when dealing with several legal entities. Bizzy simplifies this by clearly displaying the necessary company details and VAT numbers. This means I no longer need to request this information from clients, allowing me to send accurate agreements or quotes directly. This functionality has greatly streamlined my workflow and increased my efficiency.”
Why they recommend Bizzy
“I would definitely recommend Bizzy to other companies that operate in specific industries or sectors and often struggle to find the right customers or partners. The efficiency and effectiveness of conducting a search on Bizzy are unmatched by any other business intelligence platform."
"Additionally, the integration with HubSpot, which we use extensively, is the icing on the cake, making the entire experience seamless and complete. This integration streamlines our processes, enabling us to use our customer data more strategically and effectively in our sales and marketing efforts.”
